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B&T > Advertising > First Speakers Announced For RESET 2017
AdvertisingMarketing

First Speakers Announced For RESET 2017

baden245
Published on: 9th May 2017 at 8:49 AM
baden245
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The Australian Association of National Advertisers (AANA) has announced the first two speakers for its 2017 RESET conference in October.

Shadi Halliwell, group creative and marketing director at Harvey Nichols Group, and Bessie Lee, former CEO of WPP China and now founder and CEO of Withinlink, will join five other global marketing leaders as speakers at RESET in Sydney on Tuesday 17 October.

AANA chief executive Sunita Gloster said: “The RESET theme continues to resonate with our members – Australia’s national marketers – and we’re delighted to bring the RESET agenda back for its fourth year.

“Shadi is known for liking the unconventional, evidenced in the famous and award-winning work she has championed both for O2 and Harvey Nichols through the ‘Shoplifters’ spot which uses real CCTV footage of criminals shoplifting from its Knightsbridge store – traditionally a ‘no go’ area for a retailer.

Shadi Halliwell
Shadi Halliwell

“I’m thrilled to have secured Bessie Lee, one of China’s leading media executives who, having been responsible for WPP China, with more than US$1 billion in annual revenue in that market alone, is now heading up her own business Withinlink, which is aimed at incubating and accelerating start-ups in the media, technology and communication space.

Bessie Lee
Bessie Lee

“Many AANA members are keeping a keen eye on China as they accelerate into the digital landscape, looking to learn from the companies that are innovating and disrupting with extraordinary energy.”

 

 

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TAGGED: Australian Association of National Advertisers, RESET 2017, Shadi Halliwell, ZenithOptimedia
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By baden245
I am a Communications Executive currently working for Res Publica in Sydney. Creative flair, excellent communication skills and a passion for writing. Background in Public Relations, Digital Communications, Business, Marketing and Social media.

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