Australian business lender Moula has appointed Keep Left as its national PR partner, to drive external communications in collaboration with its in-house team.
Moula is one of Australia’s fastest-growing fintech business lenders offering small to medium businesses a smarter way to borrow through fast, simple and hassle-free loans, that help good businesses thrive.
By integrating a business’ accounting data with its world-class tech, Moula can process applications and make responsible lending decisions within minutes, giving SMEs access to the credit they need the following day.
Keep Left’s appointment comes following a strong period of growth for Moula, which grew its loan book by 124% in FY19. The company recently announced the strategic evolution of its business lending portfolio with the launch of Moula Pay, a way for merchants to offer affordable payment terms to customers, while getting paid upfront.
Moula’s Chief Commercial Officer Matt Leeburn explained Moula had reached a critical growth stage where continued investment in brand and profile was necessary for the business to continue to differentiate itself in an increasingly competitive business lending environment.
“Small and medium enterprises account for 97% of all Australian businesses, and we want to share our passion for backing good business by making cashflow funding more accessible.
“We were looking for an agency partner to work alongside us as we diversify our offering into new products, including Moula Pay, and were impressed with Keep Left’s experience in technology and financial services.”
Keep Left CEO Caroline Catterall said the agency had a track record of working with fast-growth challenger brands looking to make their mark on an industry.
“Moula is reimagining and democratising business lending, by making it so much easier for Australian businesses to access funding to both support their day-to-day operations and grow their businesses.
“We’re excited to help Moula tell this story as small and medium businesses are becoming more savvy seeking out credible alternative lenders.”
Keep Left’s PR & communications team also represent ME Bank, Experian, Infosys and Dubber in the technology and financial services arenas.