Aussie ad agencies, radio stations and production studios are amongst the finalists announced and in the running for the Siren Awards Best Radio Ad of 2015.
Comedy, emotion, outstanding voice over talent and clever use of sound effects are common elements included in the list of finalist ads, for products as diverse as tennis tickets and pest control, to women in engineering and cancer awareness.
Chris Taylor and Andrew Hansen, best known as members of the comedy group The Chaser will host the new, less formal Siren Awards event at Bar 100 on Thursday 14 May. No strangers to radio, Taylor and Hansen were part of the full Chaser team that made their radio debut on Triple M (2003) with “The Friday Chaser“. Throughout 2015 Taylor and Hansen are touring their live show, a parody of celebrity Q&As entitled In Conversation with Lionel Corn.
Chief executive officer of Commercial Radio Australia, Joan Warner said: “In its 11th year, the Siren Awards continue to highlight the excellence and creativity across radio advertising. The awards provide important peer recognition and the opportunity to reward agencies and clients for ads which stand out from the crowd.”
The Gold Siren winner will receive a trip to the Cannes Radio Lions in June, accompanied by the client of their winning campaign. In addition, Silver Sirens will be awarded to the winners of the three Siren categories of single, campaign and craft ads.
The winners are decided by the Siren Creative Council; a panel of creative directors from leading ad agencies. Finalists are selected from five rounds of Siren voting throughout 2014-15.
There is also a $5000 cash prize for a client-voted award. A panel of clients vote for the best ad from the round 1- 5 overall winners and it is presented to the writers of the winning ad.
Last year’s Gold Siren was won by “Road” by Jim Curtis and Ryan Fitzgerald from DDB Sydney, promoting Volkswagen’s Fatigue Detection Technology. The “Dumb Ways to Die” campaign, featuring the 2013 Gold Siren winning ad “Set Fire to Your Hair”, written by John Mescall and Pat Baron of McCann Melbourne, claimed the top gong across several categories, and the Radio Grand Prix in Cannes.
The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country.
Full list of 2015 Siren Award Finalists can be found below.
2015 Siren Award Finalists
Single
Clemenger BBDO, Melbourne, Richard Williams & Ant Phillips, Carlton Mid, No Coincidence
Clemenger BBDO, Melbourne, Richard Williams & Ant Phillips, Carlton Mid, The Last Race Clemenger BBDO, Melbourne, Alex Derwin & Lee Sunter, Transport Accident Commission, Paranoia Clemenger BBDO, Sydney, Wayne Ching & Russel Fox, Transport Accident Commission, Cut It Out Cooch Creative, Perth, Ron Samuel & Mick Colliss, Department of Transport, Sensitive Part Cooch Creative, Perth, Ron Samuel & Mick Colliss, Department of Transport, Tooth Cummins&Partners, Melbourne, Chris Ellis & Aaron Lipson, The Australian Open, Get Closer to The Action: ‘Ball of Fire’
Cummins&Partners, Melbourne, Chris Ellis & Aaron Lipson, The Australian Open, Get Closer to The Action: ‘Slide’
Cummins&Partners, Melbourne, Chris Ellis & Aaron Lipson, The Australian Open, Get Closer to The Action: ‘Strings’ Cummins&Partners, Melbourne, Chris Ellis & Aaron Lipson, Specsavers, Racecaller Disciple, Sydney, Alan Wilson & Peter Defries, Melanoma Institute Australia, Melanoma Spreads
Eardrum, Sydney, Ralph van Dijk & Dominic Youdan, Commercial Radio Australia, Local Eardrum, Sydney, Ralph van Dijk & Dominic Youdan, Commercial Radio Australia, Love
Eardrum, Sydney, Ralph van Dijk & Dominic Youdan, Commercial Radio Australia, Talk Grey Melbourne, Melbourne, Shannon Crowe & Jackson Harper, Sportsbet.com.au, Man Hands
Leo Burnett Melbourne, Garret Fitzgerald & Joe Hill, SPC Perfect Fruit, Perfect World Leo Burnett Melbourne, Edward Heckes, Daniel Sparkes & Andrew Woodhead, 7-Eleven – Slurpee, Precious Nana
Leo Burnett, Sydney, Scott Huebscher, Bundaberg Rum, Men Like Us Like Tasting Leo Burnett, Sydney, Scott Huebscher, Bundaberg Rum, Men Like Us Like Valentines Marketforce, Perth, Alida Henson, Megan Riley, Pat Lennox & Ben Green, City of Perth, Father’s Day – Spiderman
Marketforce, Perth, Ryan Yip & Bryan Dennis, Curtin University, Garble Marketforce, Perth, Alida Henson, Megan Riley, Guy Howlett & Neil Martin, Tuart College & Canning College, Jerk- Duties Marketforce, Perth, Ryan Yip & Bryan Dennis, Curtin University, Good Luck
Marketforce, Perth, Ryan Yip & Bryan Dennis, Dawson’s Garden World, Short Lived Love Marketforce, Perth, Alida Henson, Megan Riley, Guy Howlett, Neil Martin, Pat Lennox & Ben Green, Curtin University, Women in Engineering
M&C Saatchi, Sydney, Geoff Reid, Commonwealth Bank, Cabbie Meerkats, Perth, Kurt Beaudoin, Brownes Dairy, Octagon McCann, Melbourne, David Ponce de Leon & Alex Wadelton, Tigerair, Anvils
McCann, Melbourne, David Ponce de Leon & Alex Wadelton, Tigerair, Penguins Starcom/Mediavest, Sydney, Blake Gibson & Nathan Leigh-Jones, Glee, Glee in Harmony Southern Cross Austereo, Perth, Matt Dickson, Allpest, Expresso
Southern Cross Austereo, Perth, Matt Dickson, Melville Mazda, Polygraph – Mother In Law The Brand Agency, Perth, Mitch Mitchell, David Donald & Craig Buchanan, St John Ambulance WA, Barrier The Brand Agency, Perth, Murray Laird, St John Ambulance WA, Bleeding The Brand Agency, Perth, Murray Laird, St John Ambulance WA, Burns Workshop Australia, Sydney, Matt Arbon & Alex Davidson, Mindhealthconnect, Spot The Difference
Campaign
BD Network, Melbourne, Jessica Gunn, My Dog. Mars Petcare, My Everything Clemenger BBDO, Melbourne, Alex Metson & Tim Bishop, Transport Accident Commission, AEB Senses All The Dangers, AEB Two Voices, AEB With And Without
Clemenger BBDO, Melbourne, James Carter, Origin, Bills, Exit/Changes, Life
Clemenger BBDO, Melbourne, Richard Williams & Ant Phillips, Carlton Mid, The Last Race, No Coincidence, Correct Weight Cooch Creative, Perth, Ron Samuel & Mick Colliss, Department of Transport, Underpants, Footy, Nipples, Tooth, Sensitive Part Cummins&Partners, Melbourne, Chris Ellis & Aaron Lipson, The Australian Open, ‘Get Closer to The Action Campaign’
Cummins&Partners, Melbourne, Chris Ellis & Aaron Lipson, Asahi Premium Beverages – Woodstock Bourbon, The Wood Does the Work: ‘Bob’, ‘Jed’, ‘Avery’ Eardrum, Sydney, Ralph van Dijk & Dominic Youdan, Commercial Radio Australia, Love, Local, Talk
Eardrum, Sydney, Ralph van Dijk & Dominic Youdan, Commercial Radio Australia, See You/Make Something/All Enjoy
Leo Burnett, Melbourne, Edward Heckes, Daniel Sparkes & Andrew Woodhead, 7-Eleven – Slurpee, BYO Cup Day
Marketforce, Perth, Guy Howlett & Neil Martin, The Muresk Institute, Agricultural Innovations
Marketforce, Perth, Alida Henson, Megan Riley, Pat Lennox & Ben Green, City Of Perth, Father’s Day Marketforce, Perth, Alida Henson, Megan Riley, Guy Howlett & Neil Martin, Tuart College & Canning College, Jerk M&C Saatchi, Sydney, Geoff Reid, NRMA Insurance, Sounds Better: Choir, Echo, Cheer
McCann, Melbourne, David Ponce de Leon & Alex Wadelton, Tigerair, Infrequent Flyers Club
Meerkats, Perth, Kurt Beaudoin, Brownes Dairy, Ridiculously Full Flavoured Saatchi & Saatchi, Joe Hawkins, Toyota, Bricklayer/Plumber/Electrician Southern Cross Austereo, Gosford, Cameron Horn, East Coast Fruit and Beverage Company, A Fruity World – The Journey Continues Southern Cross Austereo, Perth, Matt Dickson, Boost Juice, Hate Songs
Southern Cross Austereo, Melbourne, Darren Collins, Saint John Estate Agents, No Joke
Southern Cross Austereo, Perth, Matt Dickson, Melville Mazda, Polygraph Test Southern Cross Austereo, Perth, Matt Dickson, Allpest, We Don’t Do Husbands
Craft
Astbury Audio, Adelaide, Justin Astbury, RAA, PRS 3 Months Free
Brainestorm, Perth, Nick Gallagher, Department Of Transport, Brazilian
Brainestorm, Perth, Nick Gallagher & Mike Fragomeni, Dawson’s Garden World, Boyz
Brainestorm, Perth, Nick Gallagher, Tuart College & Canning College, Don’t Work for a Jerk – Pickle
Brainestorm, Perth, Nick Gallagher, Curtin University, Fascination
Brainestorm, Perth, Nick Gallagher, RAC, Flood
Brainestorm, Perth, Nick Gallagher, RAC, Faulty Boom Gates
Cutting Edge, Brisbane, Mike Lange, Golden Casket, Instant Scratch – Its Prestige Ticket
Cutting Edge, Brisbane, Mike Lange, Instant Scratch Its, Space Invaders
Cooch Creative, Perth, Nick Gallagher, Department Of Transport, Tooth
Eardrum, Sydney, Myles Lowe (Song Zu), St John Ambulance, Burns
Eardrum, Sydney, Myles Lowe (Song Zu), St John Ambulance, Bleeding
Eardrum, Sydney, Steve Hessell (20Below) & Myles Lowe (Song Zu), Commonwealth Bank, Cabbie
Eardrum, Sydney, Myles Lowe (Song Zu), Perth Zoo, Cool
Eardrum, Sydney, Paul Taylor, Toyota Workhorse, Electrician
Eardrum, Sydney, Myles Lowe (Song Zu) & Ramesh Sathiah (Song Zu), Commercial Radio Australia, Love
Eardrum, Sydney, Myles Lowe (Song Zu) & Ramesh Sathiah (Song Zu), Commercial Radio Australia, Local
Eardrum, Sydney, Myles Lowe (Song Zu) & Ramesh Sathiah (Song Zu), Commercial Radio Australia, Talk
Electric Dreams, Melbourne, Tommy Spender, Metro Trains, Deck the Halls (Dumb Ways To Die)
Flagstaff Studios, Melbourne, Paul Le Couteur, Tennis Australia, Australia Open, Ball Of Fire
Flagstaff Studios, Melbourne, Paul Le Couteur, Seek, Explosions and Stuff
Flagstaff Studios, Melbourne, Paul Le Couteur & Dee Gjedsted, Seek, Hammer & Nail
Flagstaff Studios, Melbourne, Paul Le Couteur, 7 Eleven, Limited Helmet
Flagstaff Studios, Melbourne, Paul Le Couteur, My Dog. Mars Petcare, My Hero
Flagstaff Studios, Melbourne, Paul Le Couteur, Transport Accident Commission, Paranoid
Flagstaff Studios, Melbourne, Paul Le Couteur, 7 Eleven, Precious Nana
Flagstaff Studios, Melbourne, Paul Le Couteur, Tennis Australia, Australia Open, Slide
Flagstaff Studios, Melbourne, Paul Le Couteur, Tennis Australia, Australia Open, Strings
Flagstaff Studios, Melbourne, Paul Le Couteur, Carlton Mid, The Last Race
Flagstaff Studios, Melbourne, Paul Le Couteur, Transport Accident Commission, Tongue
Gusto Music, Melbourne, Colin Simkins, SPC Perfect Fruit, Perfect World
Risk Sound, Melbourne, Paul Baxter & Matt Thompson, Woodstock Kentucky Bourbon, The Wood Does the Work ‘Avery’
Risk Sound, Melbourne, Paul Baxter & Matt Thompson, Woodstock Kentucky Bourbon, The Wood Does the Work ‘Bob’
Risk Sound, Melbourne, Paul Baxter & Matt Thompson, Woodstock Kentucky Bourbon, The Wood Does the Work, Jed
Rumble Studios, Sydney, Tone Aston, Meat & Livestock Australia, ‘The End of Confusion’
Song Zu, Sydney, Abby Sie, Bundaberg Rum, Men Like Us Like Valentines
Soundbyte Studios, Perth, Brad Habib, Curtin University, Women in Engineering
Soundbyte Studios, Leederville, Brad Habib, City of Perth, Father’s Day – Spiderman
Timms Tunes, Adelaide, Mick Wordley, Motor Accident Commission of South Australia, Refresh Your Drive
