The Australian Financial Review has launched a trade marketing campaign, ‘The AFR Knowledge Project’, to collect and share knowledge from senior executives and influencers, including those in the marketing and media industries.
The campaign launched this week and invites media, marketing, business, political and celebrity leaders and influencers to share one piece of knowledge they would like to pass on. The video submissions will be made into a short film that will be shown at a special screening and also featured in the Financial Review to share the knowledge forward.
The campaign is a natural extension of the Financial Review’s vital role in building the knowledge of the Australian business and finance community.
“Rarely is knowledge more resonant than when it comes from hindsight. There will always be things that we wish our young, ambitious selves had learned much earlier than we did. The AFR Knowledge Project aims to encourage and educate by sharing knowledge forward, just like the Financial Review does with the business and finance community every day,” said The Australian Financial Review editor-in-chief Michael Stutchbury.
At a recent advertiser event, special guest, Academy Award-winning director Oliver Stone, was asked to share his knowledge to inspire the audience to participate in the project. His advice to the audience was: “I should have held my tongue a few times. I mean that in a sincere way of regret. I pissed off people by opening my mouth.”
Stone’s message will be featured in the movie along with video submissions from senior marketers made in The AFR Knowledge Project video booth at the event.
The AFR Knowledge Project is now calling for marketing and media executives to share their knowledge. Video entries can be submitted at theafrknowledgeproject.com.au.
The prize for the best piece of knowledge is a ticket to the World Marketing & Sales Forum in Melbourne, including flights and accommodation, to expand the winner’s knowledge even further. Entries will be judged by editor-in-chief Michael Stutchbury.
“The Australian Financial Review gives advertisers access to Australia’s most powerful, influential and knowledgeable audience. Our advertising and media agency clients also possess a great depth of knowledge, so we’ll also be asking them to share their knowledge with us so we can create a movie to be shared back with the marketing and media community,” said Fairfax Media director – brand solutions and client development, Michael Grenenger.