Fig & Bloom Launch ‘Broquet’ To Encourage Men To Give Each Other Flowers Via Thinkerbell

Fig & Bloom Launch ‘Broquet’ To Encourage Men To Give Each Other Flowers Via Thinkerbell

In the campaign, designed by Thinkerbell, Fig & Bloom have partnered with Gotcha4Life to launch three unique bouquets of dried flowers.

Half of the proceeds of every Broquet sold will go towards Gotcha4Life, to fund participation in educational workshops across the country. Gotcha4Life does essentially work in building ‘meaningful mateship’ to help prevent suicide and develop mental fitness throughout Australia.

Gus Worland, Founder of Gotcha4Life said, “it’s alarming that suicide is the leading cause of death for Australians between 15 and 44 years of age, and men make up 75% of suicides every single day in Australia. What we know is – most men don’t want to admit when they’re having a rough time.

By sending a Fig & Bloom Broquet this February, we hope more men are empowered to reach out to their “bros” via a simple gesture that may help to spark important conversations and strengthen social connection”.

The initiative is an important step forwards in encouraging men to reach out to one another and embrace emotional vulnerability and openness with their friends.

“We want men to be able to enjoy giving and receiving flowers,” Kellie Brown of Fig & Bloom said.

“We hope that the giving of these Broquets from man to man opens up a conversation and reinforce or rekindle a connection”.

One third of men feel their relationships with friends and colleagues weakened due to the COVID-19 pandemic according to a Social Research Centre study.

So, show your bros you love them – you can treat them to a Broquet here.




Please login with linkedin to comment

Fig & Bloom Gotcha 4 Life Thinkerbell

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]