B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Fashion Brand Hugo Boss Appoints SapientNitro As Global Digital Lead Agency
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Fashion Brand Hugo Boss Appoints SapientNitro As Global Digital Lead Agency
Marketing

Fashion Brand Hugo Boss Appoints SapientNitro As Global Digital Lead Agency

Lisa Collins 1
Published on: 3rd February 2016 at 9:00 AM
Lisa Collins 1
Share
1 Min Read
SHARE

HUGO BOSS, the German premium fashion brand has announced it has appointed SapientNitro, part of the Publicis.Sapient platform, as its new global digital lead agency.

Together, both partners aim to enhance the omni-channel experience for consumers and redefine how content and commerce can be merged across channels.

Hugo Boss senior vice president global communication Gerd von Podewils said, “With SapientNitro, we have appointed a partner that represents our global approach to creating compelling brand experiences, driven by state-of-the-art technology.

“The ongoing digital revolution confirms our decision to transform from a vertically integrated retailer to a data- and experience-driven fashion brand, the multiple paths to purchase of today’s customer.”

SapientNitro global chief strategy officer and SVP Europe Nigel Vaz added, “The appointment of SapientNitro as Hugo Boss’ digital agency is an important moment for both partners.

“What was separated before – e-commerce and an exciting brand experience – will join forces in a unique and highly personalized hub page concept in the future. We will bring the brand’s strong, global, physical presence far closer to the increasing number of customers who experience fashion digitally.”

At the core of the partnership, SapientNitro will run the brand’s digital platforms, including the primary website www.hugoboss.com.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Bank of America, ipsos australia, NOVE entertainment
Share
By Lisa Collins 1
With over 20 years working in media, marketing and communications, I'm a seasoned senior manager with a broad range of experience in journalism, consumer PR and brand marketing. 

Residing in the United States for over a decade, I worked as a journalist, film producer, fashion stylist and publicist. I'm a digital marketing specialist. I've been closely involved in developing and implementing strategic planning and has provided senior counsel to internal and external stakeholders across a range of channels including communications, marketing and new business development. As a member of the senior leadership teams at Burson-Marsteller, Pentafin and 2IC at Trish Nicol Agency, I've worked with global brands including: Bombay Sapphire, Cartier, Florsheim, Grey Goose, Jim Beam, Mini Cooper and Schweppes. 

 I'm also a lecturer in digital marketing, developing and delivering courses in e-commerce and digital strategies for bachelor of marketing students at Raffles College.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?