Famous Magazine has joined the growing list of print titles to have closed its doors following a decline in circulation figures.
Pacific Magazines today announced it will cease publishing, with the current issue on sale today to be its last.
“The decision to cease publishing in print is never an easy one and we sincerely thank the FAMOUS staff for their contribution to the brand,” Pacific Magazines CEO Peter Zavecz said.
“After much consideration, we feel that refocusing on a digital only model with FAMOUSLive is the correct one.
“Our strategy is about adding value to audiences. The launch of FAMOUSLive refocuses our energy and investment to better tap into the immediacy, innovation and social currency this digital native market demands.”
The title is instead taking its focus online, launching FAMOUSLive, a digital brand targeted at social and mobile video obsessed millennials.
FAMOUSLive features a refreshed visual identity and includes 360-degree virtual reality video via an exclusive partnership with 360Fly. FAMOUSLive also includes integration with 7Live streaming API from the Seven Network, new Snapchat, Facebook Live, YouTube and Apple News social channels and will be the first Seven West Media consumer brand to launch natively Facebook Instant Articles.
“FAMOUSLive deploys some great new tech, leveraging the Seven West Media data stack and offering our commercial partners unique targeting opportunities for both their programmatic and direct campaigns. And this is just the start,” head of digital and innovation Darren Kerry said.