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Reading: Fairfax’s Good Weekend To Carry Expanded Lifestyle Section
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B&T > Media > Fairfax’s Good Weekend To Carry Expanded Lifestyle Section
Media

Fairfax’s Good Weekend To Carry Expanded Lifestyle Section

Rochelle Burbury
Published on: 6th February 2015 at 11:56 AM
Rochelle Burbury
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Fairfax has announced its Saturday magazine insert Good Weekend will, as of tomorrow’s edition, come with an expanded six-page lifestyle section known as ‘Living’.

GW’s revamped ‘Living’ section will include new fashion, lifestyle and food content. The fashion section will continue to be edited by incumbent Penny McCarthy, while Neil Perry continues as food contributor. featuring:

The magazine’s editor Ben Naparstek said: “Our expanded lifestyle section reflects GW’s commitment to great lifestyle journalism and to our female readership. It’s the ideal magazine to become absorbed in on a weekend, and that means not just telling gripping long stories but also offering ideas for food, style and relaxation.

“The revamped lifestyle section also reflects our commitment to dialogue with our clients – again and again, advertisers tell us how much they appreciate positioning their brands within an environment of classy lifestyle journalism.”

Fairfax Media’s brand solutions director, business, Nicki Singh, added: “GW is one of Australia’s most-read magazines because it informs and inspires our audience while also tapping into their weekend mindset. We are excited to introduce our enhanced ‘Living’ section to our premium AB audience and our advertising partners who seek to reach them.”

 

 

 

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Rochelle Burbury
By Rochelle Burbury
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Rochelle Burbury is an award-winning journalist and editor with over 25 years of experience in media and communications.  She is the former Marketing & Media Editor for B&T as well as the Australian Financial Review, The Australian, and The Sydney Morning Herald, and Consulting Editor for AdNews. In 2023, she won B&T's Best of the Best in PR and in 2024 featured in the B&T Women in Media Power List. Rochelle’s extensive experience makes her a valuable contributor to B&T.

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