Fairfax Media Appoints National Agency Sales & Commercial Partners Director

Fairfax Media Appoints National Agency Sales & Commercial Partners Director
SHARE
THIS



Kristiaan Kroon has been appointed national agency sales & commercial partnerships director, responsible for Fairfax Media’s national agency sales, trading strategy and commercial partnerships.

Kroon, who joined Fairfax a year ago as director of commercial development and partnerships, continues to report to Australian publishing media commercial and marketing services director Tom Armstrong.

Kroon has led Fairfax’s trading strategy with media agencies and key clients and has also delivered several new commercial partnerships, including Facebook Instant Articles.

Armstrong said, “Kristiaan is a valuable member of our commercial team and has led several key initiatives. Bringing a wealth of experience from his UK publishing background, Kristiaan steps into this new role leading our agency sales strategy as well as driving key commercial partnerships.”

Kroon has more than 15 years’ experience in the media industry. Prior to joining Fairfax, he was trading director at the UK’s largest newspaper publisher – Trinity Mirror, where he was responsible for a portfolio including the Daily Mirror – with a weekly reach of 28 million people – as well as leading trade negotiations across key agency groups and top advertisers.

Kroon said, “My first year at Fairfax has been fantastic. The brands and people make Fairfax an amazing place to work and I am very fortunate to be part of such a brilliant team. We are focused on delivering the best solutions to our customers, through a clear strategy, building on the strong start we have had to 2016.”

 

Please login with linkedin to comment

baracuda Go Transit Interior

Latest News

Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]

Herd MSL Announces Foxtel Account Win
  • Advertising
  • Marketing

Herd MSL Announces Foxtel Account Win

Comms agency Herd MSL announces Foxtel win. Forgoes office party poppers on account of the new $1300 Dyson cordless vac.

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution
  • Technology

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution

DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]