Andy Morley has been named Pet Circle’s first chief customer officer after he left Uber late last year.
After taking a four-month career break, Morley joins Pet Circle at an interesting time for the sector.
“The pet category was booming during Covid, and it’s since held at that strength,” former B&T CMO Power List inductee Morley told Mi3. “But there’s still a lot of growth ahead versus other markets, such as the US.
“Pet Circle has the key ingredients of a fantastic consumer offering, and it has already built genuine loyalty at scale. I’m joining because I believe the strongest chapter is still ahead, and that it will be built on knowing and serving pet parents better than anyone else.”
Pet Circle has also promoted VP of brand and creative, Ella Lymbereas, to an expanded role as VP of marketing.
In her expanded remit, she will oversee brand, creative, ecommerce trade, and media, driving demand, customer engagement and brand love across the company’s digital platforms.
“Pet Circle’s relationship with pet parents is something worth protecting and building on, and I’m excited to bring more of the business together to do that,” she said.
“Andy and Ella together represent our belief that customer passion and marketing excellence are the same investment, not separate ones,” added CEO Alistair Venn.
“The pet category in Australia is poised for the next wave of digital innovation and growth, and we’re building the team and the strategy to lead it.”
