Ex-GAP CMO Appointed As New CMO Of Spotify In The US

Ex-GAP CMO Appointed As New CMO Of Spotify In The US

Spotify has announced that Seth Farbman will join the company as CMO from Gap, where he was also CMO. He’ll be based in New York and will start on 6 April.

At Gap, Seth overhauled and modernised marketing, adding strong digital and social media capabilities, while partnering with some of the most creative musicians, directors, actors and influencers to produce inventive branded content and advertising. He was recently named one of the top ten most influential CMOs in the world by Forbes.

Before leading marketing for Gap, Seth was president at Ogilvy & Mather, where he founded the agency’s sustainability marketing group, OgilvyEarth, leading global climate change projects for the United Nations and World Economic Forum, and managed a global portfolio including top brands like Time Warner Cable, DuPont, The Body Shop, Coca-Cola, Unilever and UPS.

“I’m incredibly excited to join a company that has been growing like crazy, based almost entirely on the quality of its people and its commitment to music, artists and fans around the world,” Farbman said.

“I’ve used Spotify for years and know first-hand how the experience makes music more personal and joyful. Now, I get to share that feeling and the Spotify story with millions of people everyday. These are revolutionary times for Spotify and the music industry and I’m grateful to be part of them.”




Please login with linkedin to comment

CC's

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]