Ex-F1 Racer David Coulthard Stars In New Heineken Ad Via Publicis

Ex-F1 Racer David Coulthard Stars In New Heineken Ad Via Publicis

Heineken has announced its new marketing strategy aiming to be more relevant to the Millennial generation in today’s world.

As part of this, Heineken will be launching a series of new TV commercials to represent the brand’s key platforms including UFEA Champions League, Formula 1 and Rugby World Cup. 

The new marketing strategy is founded on the belief that if you look at life with a fresh perspective, you will enjoy it more. This Heineken® lens will be applied to all the brand’s communication platforms and will encourage consumers to look at life less seriously and with a fresh perspective.

The new marketing strategy will roll out globally from September. F1’s TV commercial, F1 Team will be the first to launch and will coincide with the FORMULA 1 GRAN PREMIO HEINEKEN D’ITALIA 2018 in Italy. The TV commercial will feature across digital before rolling out in other markets.



Sr. Director Global Heineken® Brand: Gianluca Di Tondo

Global Heineken® Integrated Communication and CMI Manager: Daniela Iebba

Global Heineken® Brand Communication Manager: Maja Mikielska


Global Chief Creative Officer Publicis WW & CEO Publicis Italy: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

Executive Creative Director: Luca Cinquepalmi

Executive Creative Director: Marco Venturelli

Associate Creative Director: Fabrizio Tamagni

Associate Creative Director: Michela Talamona

International Strategic Planner: James Moore

Head TV Production: Mariella Maiorano

Producer: Viviana Biondolillo

Worldwide Account Director: David Pagnoni

International Client Service Director: Davide Gonzato

Account Director: Tommy Cottam

International Account Manager: Derek Muller


Production Company: Iconoclast


DOP: Lasse Frank

Executive Producer: Charlotte Marmion

Line Producer: Guillaume Lefrancois

Production Coordinator: Emma Palatin

Production Designer: Marco Puig

Costume Designer: Mimi Lempicka

Casting Director: Emma Skowronek

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