Ex-F1 Racer David Coulthard Stars In New Heineken Ad Via Publicis
Heineken has announced its new marketing strategy aiming to be more relevant to the Millennial generation in today’s world.
As part of this, Heineken will be launching a series of new TV commercials to represent the brand’s key platforms including UFEA Champions League, Formula 1 and Rugby World Cup.
The new marketing strategy is founded on the belief that if you look at life with a fresh perspective, you will enjoy it more. This Heineken® lens will be applied to all the brand’s communication platforms and will encourage consumers to look at life less seriously and with a fresh perspective.
The new marketing strategy will roll out globally from September. F1’s TV commercial, F1 Team will be the first to launch and will coincide with the FORMULA 1 GRAN PREMIO HEINEKEN D’ITALIA 2018 in Italy. The TV commercial will feature across digital before rolling out in other markets.
CREDITS
HEINEKEN
Sr. Director Global Heineken® Brand: Gianluca Di Tondo
Global Heineken® Integrated Communication and CMI Manager: Daniela Iebba
Global Heineken® Brand Communication Manager: Maja Mikielska
PUBLICIS ITALY
Global Chief Creative Officer Publicis WW & CEO Publicis Italy: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Executive Creative Director: Luca Cinquepalmi
Executive Creative Director: Marco Venturelli
Associate Creative Director: Fabrizio Tamagni
Associate Creative Director: Michela Talamona
International Strategic Planner: James Moore
Head TV Production: Mariella Maiorano
Producer: Viviana Biondolillo
Worldwide Account Director: David Pagnoni
International Client Service Director: Davide Gonzato
Account Director: Tommy Cottam
International Account Manager: Derek Muller
PRODUCTION
Production Company: Iconoclast
Director: MEGAFORCE
DOP: Lasse Frank
Executive Producer: Charlotte Marmion
Line Producer: Guillaume Lefrancois
Production Coordinator: Emma Palatin
Production Designer: Marco Puig
Costume Designer: Mimi Lempicka
Casting Director: Emma Skowronek
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