Heineken has announced its new marketing strategy aiming to be more relevant to the Millennial generation in today’s world.
As part of this, Heineken will be launching a series of new TV commercials to represent the brand’s key platforms including UFEA Champions League, Formula 1 and Rugby World Cup.
The new marketing strategy is founded on the belief that if you look at life with a fresh perspective, you will enjoy it more. This Heineken® lens will be applied to all the brand’s communication platforms and will encourage consumers to look at life less seriously and with a fresh perspective.
The new marketing strategy will roll out globally from September. F1’s TV commercial, F1 Team will be the first to launch and will coincide with the FORMULA 1 GRAN PREMIO HEINEKEN D’ITALIA 2018 in Italy. The TV commercial will feature across digital before rolling out in other markets.
CREDITS
HEINEKEN
Sr. Director Global Heineken® Brand: Gianluca Di Tondo
Global Heineken® Integrated Communication and CMI Manager: Daniela Iebba
Global Heineken® Brand Communication Manager: Maja Mikielska
PUBLICIS ITALY
Global Chief Creative Officer Publicis WW & CEO Publicis Italy: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Executive Creative Director: Luca Cinquepalmi
Executive Creative Director: Marco Venturelli
Associate Creative Director: Fabrizio Tamagni
Associate Creative Director: Michela Talamona
International Strategic Planner: James Moore
Head TV Production: Mariella Maiorano
Producer: Viviana Biondolillo
Worldwide Account Director: David Pagnoni
International Client Service Director: Davide Gonzato
Account Director: Tommy Cottam
International Account Manager: Derek Muller
PRODUCTION
Production Company: Iconoclast
Director: MEGAFORCE
DOP: Lasse Frank
Executive Producer: Charlotte Marmion
Line Producer: Guillaume Lefrancois
Production Coordinator: Emma Palatin
Production Designer: Marco Puig
Costume Designer: Mimi Lempicka
Casting Director: Emma Skowronek
