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B&T > Marketing > Strategy > Ex-72andSunny President Launches Coaching Company For Creative & Marketing Leaders
MarketingStrategy

Ex-72andSunny President Launches Coaching Company For Creative & Marketing Leaders

Staff Writers
Published on: 15th July 2026 at 11:15 AM
Edited by Staff Writers
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2 Min Read
Ross Berthinussen.

Ross Berthinussen, the former President of 72andSunny ANZ, has returned to Australia to launch a new coaching company, Human Things, targetting executive leaders in the Creative and Marketing industries.

Human Things is focused on helping leaders develop the human capacities required to thrive in a world of accelerated change and uncertainty.

Ross returns to Australia after a year of intensive full-time training in London in Integral Coaching. Originally developed in San Francisco, Integral Coaching© goes beyond traditional leadership coaching to develop “the human behind the leader” so they can become more present and effective at work and life.

Whilst in London, Ross built a portfolio of executive clients at global brands and in the creative industries, including leaders from BBH, Good Ventures and Accenture.

Says Ross, “We’re living at a time of accelerated and unprecedented change. It brings with it incredible opportunity but also huge uncertainty. Whilst leading 72andSunny, I’ve experienced first hand the pressures of leading through this and learned that it’s our innate human capacities, things like creativity, empathy and presence, that equip us to thrive”.

“Integral Coaching is a deeply human type of coaching that helps leaders build these capacities and bring themselves more fully to their roles and life. I’m excited to bring this innovative approach to the Creative and Marketing community at a time when humanity matters more than ever.”

Prior to 72andSunny, Ross worked in Brand Strategy and Leadership roles for 25 years, in Sydney and London.

At 72andSunny, he led the team that doubled the size of the local agency in four years, winning an exponential number of new clients, including realestate.com.au, Big W and Who Gives A Crap, as well as numerous awards including Campaign Of The Year and Agency Of The Year.

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Melania Watson
By Melania Watson
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Melania is B&T’s senior reporter, covering all things martech and adtech across the industry. She loves getting under the hood of the latest technology, from the AI tools marketers are using (and the ones they’re still figuring out) to the little tech shifts making a big difference to how content is created, ads are served and audiences are reached. She kicked off her journalism career in 2022 at TV3 in New Zealand as a digital reporter and producer, before moving into a technology reporter role that brought her to Sydney. She joined the B&T team at the start of 2026.

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