Ethnolink has appointed Cameron Darke as head of growth in a newly created role, with the senior agency leader joining from Think HQ, where he previously served as head of language services.
Darke brings experience across multicultural communications, translation and stakeholder engagement. He spent nearly two decades living and working in Southeast Asia before relocating back to Australia and joining Think HQ in 2024. Darke was a key figure in the development of Think HQ’s language services division.
In his new role, Darke will lead Ethnolink’s national growth strategy, driving new business, partnerships and service expansion for the multicultural communications and engagement agency across its research and strategy, creative and production, translation, media and community engagement offerings.
The appointment follows a string of recent wins for Ethnolink, including VicReturn, Cancer Institute NSW, Victorian Department of Education, Transport Accident Commission and Western Australia Primary Health Alliance.
Ethnolink founder and CEO Costa Vasili said the hire reflects the agency’s continued momentum and investment in specialist skills and leadership.
“Cameron is just as obsessed with language and multicultural communications as we all are at Ethnolink, so it was a no-brainer to bring him on board. He’s got a brilliant commercial instinct with a genuine understanding of language, culture and community, plus he’s a super likeable guy,” Vasili said. “His experience will help us deepen relationships with partners while accelerating our next phase of growth.”
Darke said Ethnolink’s purpose, scale and reputation in the industry made the move compelling.
“Ethnolink’s reputation for language, inclusion and meaningful community engagement was a big draw for me,” he said. “Costa is a forward-looking leader, and I’m joining a team that knows exactly who it is and where it’s going. Success, for me, means multilingual and multicultural engagement no longer being treated as an add-on, but becoming embedded in how organisations communicate. I look forward to helping Ethnolink lead that shift nationally.”
Ethnolink is currently in a growth phase following several years of expansion. The national agency now comprises 50 multicultural specialists and services more than 900 organisations annually.
Darke’s appointment follows a reported 56 per cent revenue uplift in the second half of FY2025, with FY2026 on track to become the strongest in the agency’s 15-year history.
