Essential Media Breaks Into Branded Content With Former MKR Winners

Essential Media Breaks Into Branded Content With Former MKR Winners
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Award-winning Australian production company Essential Media and Entertainment has made its first foray into branded content with six-part cooking series Sammy & Bella’s Kitchen Rescue.

In each 22-minute episode, former My Kitchen Rules winners Sammy and Bella Jakubiak (pictured above) take on an Australian household struggling with a variety of typical cooking and kitchen roadblocks.

During the series, the sisters meet a number of Aussies, including a single Millennial who can’t cook and time-poor parents with kids who won’t eat vegetables.

Sammy and Bella step in to overhaul both their kitchens and lifestyles, with tailored recipes, skills, tips and hacks to help them get into the kitchen and cooking.

They visit real Aussie home kitchens, updating them with the latest appliances and organisation solutions to eliminate chaos and restore order.

Food brands including Lurpak, Maldon, Callebaut, Sunrice and Barilla have joined with companies such as Philips and Howards Storage World to be part of the series.

Executive producer Sonja Armstrong said: “It’s an important milestone for Essential Media, as it marks our first foray into the brand-funded content landscape – a new area of expansion for the business.

“We’ve been able to offer brands a quality opportunity to showcase their products in real Australian home kitchen settings.”

Sammy & Bella’s Kitchen Rescue is on aired on Channel Ten on Saturdays at 1pm, as well as on Tenplay. Fans can also visit the show’s website for recipes, hacks and extra information, and follow @KitchenRescueTV on Instagram and Facebook.

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