Bank of Queensland Group has announced that following an extensive review of their existing media agency roster, the Group will split media across two agencies, being Performics and Initiative. As part of the acquisition of ME Bank by the BOQ Group in 2021, the marketing teams from across the Group were consolidated into one central […]

Luisa Dalli (lead image) is a senior strategist at Havas Media Group. In this guest post, Dalli says Australia didn’t merely  elect the Albanese government but it also shone a bright light on where we are and what we want as a nation… It’s been two months since Australia’s federal election, yet the underling feeling […]

Posted 7 hours Ago

Opinion

by B&T Magazine

Proof the red carpet's about the only interesting part of the Logies comes this story from B&T's Christian obsessive.

In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]

MasterChef continues to prove it's like a proverbial Thai red curry left in the fridge overnight - it just gets tastier.

Sure, B&T's radio ratings aren't always first or aren't particularly thorough, but we guarantee a Media Watch-free read.

GfK Survey 4 of 2022 reveals that Nine’s talk stations achieved a cumulative audience of 1.873 million – up 9.1 per cent on Survey 4 of 2021. It’s the highest ever Survey 4 audience for the network, and comes off the back of record audiences in Surveys 1, 2 and 3. Sydney’s 2GB is a […]

There is nothing more divisive than tennis ace Nick Kyrgios. Save for hot or cold custard or Nicole in 'Eyes Wide Shut'.

Posted 15 hours Ago

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B&T never condones the use of drugs in any manner. Except for crappy dance music, where they're almost a necessity.

Posted 15 hours Ago

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It does help to have seen Lindsay Lohan's back catalogue with this ad. Not that we'd knowingly wish that on anyone.

Posted 16 hours Ago

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by B&T Magazine

A lucky Neighbours fan could win the ultimate prize. Well, by "ultimate" there appears to no sign of Charlene or Harold.

Diary free the morning of the 27th? Want to fill your stomach with brekkie & brain with social selling skills? Read on.

Look, it's top expert tips on relationship marketing. Could possibly be useful for weeding out creeps on datings apps.

Independent SEO agency Optimising has further reinforced its commitment to the environment by being part of 1% for the Planet, on the back of it gaining B Corp Certification last year. Optimising continues to walk the walk around environment sustainability by being part of the global movement, which inspires businesses and individuals to support environmental […]

Sue Squillace heads for the Dentsu exists. Framed Indigenous art current leads wine decanter in leaving present options.

Posted 17 hours Ago

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by B&T Magazine

SCA rebrands its promotions division to Brand Experience. Also encouraging the use of the buzzword "moving the needle".

View Australia's top performing media agencies for May right here. Or rage away if your filthy competitors are on it.

Posted 17 hours Ago

Recommended

by B&T Magazine

M&C Saatchi nabs top performing creative agency slot. Refutes claims it had to do with Woolies selling $12 lettuces.

Friends & colleagues invited to a memorial for radio legend Peter Harvie. Even sworn enemies likely to gain admission.

A tidy desk and punctuality aren't enough to win a Best of the Best Award. Not, that we do stress, they'd hurt either.

Posted 17 hours Ago

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Has the regionals ever been hotter, B&T asks? Nothing a global pandemic & cheaper hooch prices haven't aided, mind you.

Posted 17 hours Ago

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oOh! supremo to appear at the Newcastle Business Club. Planning some Screaming Jets or some Silverchair as intro music.

Media and communications staff at all levels are invited to take part in a national online survey examining perceptions and practices around cultural diversity, inclusion, and representation in the industry. The FAIR survey, now in its second year, provides a snapshot of cultural diversity in the communications industry, as well as how practitioners incorporate diverse […]

PubMatic has announced a partnership with AlikeAudience in Australia, Japan, and Indonesia, enabling advertisers to access quality audience data on the supply side. Activating data on the supply side cuts down complexity and delivers more efficiency and value for both media buyers and data owners, through higher match rates and better CPMs. The partnership expands […]

Callers to PHD treated to the Love Boat theme song as hold music today after agency snares cruise line's media.

Apex Car Rentals unveils latest brand campaign. Apex customer reveals "I am going to thrash the living shit out of you."

WeAre8's not even launched & already the appointments are coming thick and fast. News of a printer can't be far off.

Live streaming service Optus Sport will be showing all major games of the Spanish La Liga Santander and the LaLiga SmartBank, giving football fans an extra reason to become subscribers. The Spanish Football League is considered one of the greatest in the world, containing the likes of European champions Real Madrid, Catalan giants FC Barcelona, […]

In the recently launched campaign for TVNZ+, Dentsu Creative, and Sweetshop’s Damien Shatford, have delivered an entertaining look at the new streaming brand, TVNZ+. TVNZ launched the reimagined streaming brand last week to better reflect its digital offering, repositioning the platform as a streaming destination rather than an OnDemand catch-up service.

Ruffie Rustic Foods have teamed up with Nikki Van Dijk and Surfing Australia to encourage groms to be kind to their bodies and minds through providing nutritious, plant-based meal options. Ruffie Rustic Foods are on a mission to prove that plant-based eating can be easy and convenient, without compromising on flavour. Whether you’re vegetarian, flexitarian, […]

Nestlé Australia today launched Tuck In!, a program supporting emerging First Nations creatives to establish career pathways in commercial content creation. Tuck In! invited First Nations chefs and aspiring content creators to develop recipe and video content celebrating the combination of bush foods and Nestlé products. Nestlé Oceania marketing & communications director Anneliese Douglass said […]

The UK Ministry of Defence confirmed that the British Army’s Twitter and YouTube accounts had been compromised by hackers who used them to promote their non-fungible token (NFT) products. The two accounts have since returned to normal, as the Ministry said via their own Twitter page. “The breach of the army’s Twitter and YouTube accounts […]

The only time B&T bullies or harasses staff is the toilet stinker, kettle water thief or the staff fun run enthusiast.

Being the richest man on the planet is not without its dramas as Elon's spate of recent bad news continues apace.

Sadly, we've only got Nick Kyrgios & Paul Hogan to make Americans think we're a nation of bogans after MAFS gets axed.