Queensland-based advertising agency BCM has announced it has been appointed to the Energy Super account.
Energy Super is one of Queensland’s leading superannuation industry funds with over 48,000 members and almost $7 billion in funds under management.
All aspects of Energy Super’s advertising and communications requirements, such as strategic communications planning, creative development, media planning and buying, digital and social media strategy will be provided by BCM.
Rob Ruggieri, marketing and brand strategy manager at Energy Super, said “We were very impressed with BCM. The agency’s depth of superannuation category experience is undeniable and their full-service, integrated structure was very appealing to us.
“We’re excited about the possibility for our brand and the opportunities that working with such an experienced partner can bring to our business.”
BCM managing director Paul Cornwell said: “We’re thrilled to be partnering with Energy Super. They’re a leader amongst industry funds and are consistently highly rated by their members for their personal approach, products and returns.
“We look forward to working with them to help develop their brand and grow their business.”