Global animal health company Zoetis has appointed independent creative agency Emotive, and production company Emotive Productions for two of its leading parasite protection brands, Simparica TRIO for dogs and Revolution PLUS for cats.
Following a competitive pitch, Emotive will lead creative across both brands, working closely with Zoetis’ media agency Avenue C, with a remit to strengthen the connection between pet owners and the protection they choose for the animals they love.
“Pet owners don’t spend their day thinking about parasites. They think about their dog or cat, and how much they mean to them. Emotive understood that from the very first conversation. Their feeling-led approach gave us a clear way to connect Simparica TRIO and Revolution PLUS to what owners truly care about. We’re excited to get started,” said Zoetis marketing manager OTC Parasiticides Kim Wright.
“We’re thrilled to be partnering with Kim and the team at Zoetis. In a low-involvement category, Simparica TRIO and Revolution PLUS are brands that are growing and have huge potential. Our goal is to better connect with pet owners by making parasite protection feel like what it really is: an act of love. We can’t wait to jump in with Avenue C too. The best connected ideas get built when creative and media sit at the same table from day one, and that’s exactly how we’ll approach this partnership,” said Emotive chief strategy officer Sebastian Revell.
