Emma Raducanu Primed To Be The Fresh New Face Of Tiffany & Co.

Emma Raducanu Primed To Be The Fresh New Face Of Tiffany & Co.
Mary Madigan
By Mary Madigan



British tennis player, Emma Raducanu is rumoured to be the next face of Tiffany & Co, after she was spotted at the Met Gala wearing sparkling Tiffany earrings.

Raducanu, who is still a teenager, is ranked the number 1 Tennis player in Britain and number 23 across the world.
Recently, Raducanu became the first British woman to win a majors single title since 1977, when she won the Women’s Singles at the 2021 US open. Raducanu is already proving her influence, the outfit she wore by Nike during the game, sold out in every size, after her win.

Interestingly, she was also wearing Tiffany & Co’s iconic pearls and diamond earrings during her victory, the earrings are worth £4,500 ($A8497), so not exactly traditional sports gear.

However, her appearance at The Met Gala where she once again donned sparkling Tiffany & Co earrings set the rumours into overdrive, and a deal with Tiffany, according to The Times, could see the teenager rake in an eye-watering $200 million. 

Raducanu currently has sponsorships with Nike and a racquet sponsorship with Wilson. However, she has yet to attach herself to any other big brand. 

Considering Tiffany & Co have had a bumpy ride this year in terms of advertising, there was the, “Not Your Mother’s Tiffany” campaign, which aimed to target younger women and revamp its image to a younger consumer, but really just pissed of its actual customers – older women.

Then the famous jewellery store enlisted the help of arguably the coolest couple in the world Beyonce & Jay Z for undeniably chic and cool ads. However, that campaign was swallowed up in controversy over the fact the couple were photographed in front of a rare painting by US artist Jean-Michel Basquiat.

The artwork, a piece from 1982 called Equals Pi, was acquired by Tiffany & Co. from a private collector and it launched a debate online about private art ownership. Presumably, not exactly the kind of buzz Tiffany & Co was looking to create. 

So while the rumours aren’t confirmed yet, it makes sense Tiffany & Co would jump at the chance to snap up Raducanu, as she is tipped to be the next big thing. 




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