Emma Raducanu Primed To Be The Fresh New Face Of Tiffany & Co.

Emma Raducanu Primed To Be The Fresh New Face Of Tiffany & Co.
SHARE
THIS



British tennis player, Emma Raducanu is rumoured to be the next face of Tiffany & Co, after she was spotted at the Met Gala wearing sparkling Tiffany earrings.

Raducanu, who is still a teenager, is ranked the number 1 Tennis player in Britain and number 23 across the world.
Recently, Raducanu became the first British woman to win a majors single title since 1977, when she won the Women’s Singles at the 2021 US open. Raducanu is already proving her influence, the outfit she wore by Nike during the game, sold out in every size, after her win.

Interestingly, she was also wearing Tiffany & Co’s iconic pearls and diamond earrings during her victory, the earrings are worth £4,500 ($A8497), so not exactly traditional sports gear.

However, her appearance at The Met Gala where she once again donned sparkling Tiffany & Co earrings set the rumours into overdrive, and a deal with Tiffany, according to The Times, could see the teenager rake in an eye-watering $200 million. 

Raducanu currently has sponsorships with Nike and a racquet sponsorship with Wilson. However, she has yet to attach herself to any other big brand. 

Considering Tiffany & Co have had a bumpy ride this year in terms of advertising, there was the, Not Your Mother’s Tiffany” campaign, which aimed to target younger women and revamp its image to a younger consumer, but really just pissed of its actual customers – older women.

Then the famous jewellery store enlisted the help of arguably the coolest couple in the world Beyonce & Jay Z for undeniably chic and cool ads. However, that campaign was swallowed up in controversy over the fact the couple were photographed in front of a rare painting by US artist Jean-Michel Basquiat.

The artwork, a piece from 1982 called Equals Pi, was acquired by Tiffany & Co. from a private collector and it launched a debate online about private art ownership. Presumably, not exactly the kind of buzz Tiffany & Co was looking to create. 

So while the rumours aren’t confirmed yet, it makes sense Tiffany & Co would jump at the chance to snap up Raducanu, as she is tipped to be the next big thing. 

Please login with linkedin to comment

Emma Raducanu Nike Tiffany & Co.

Latest News

Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive
  • Campaigns

Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive

In the last year, Google has helped 1.3 million Aussie small businesses to connect with customers, digitize and grow. But Google’s impact doesn’t stop with those 1.3 million Australian businesses, it starts with them. When Google helps small businesses grow, their people grow too.

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50
  • Media

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50

SCA chief marketing officer Nikki Clarkson has been recognised as one of the top 50 marketers in Australia on the prestigious 2021 CMO50 list for the second consecutive year. Clarkson is also the only media industry executive to be recognised as one of the nation’s best marketers. Now in its seventh year, CMO50 recognises Australia’s […]

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO
  • Technology

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO

Alfred (Alfie) Leitao has been appointed chief technology officer of TotallyAwesome, a leading digital-engagement company helping brands safely interact with kids, teens and their parents on the internet. Leitao will join the business’ senior leadership team and will be based in Sydney. “Our engagement with brands wanting to appropriately connect with kids and teens is […]

The Zoo Republic &  Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion
  • Advertising
  • Marketing

The Zoo Republic & Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion

Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.

Independent Agency Indago Digital Adds Four New Clients
  • Marketing
  • Technology

Independent Agency Indago Digital Adds Four New Clients

Indago Digital has announced four new client wins, as the independent agency continues its growth trajectory. Indago’s new clients are P&N Bank, Oneflare, salary packaging company Smartgroup, and charity Kids Giving Back. The agency will handle a combination of SEO and paid search for each client. Indago’s digital managing director, Gary Nissim (pictured above), said: “The […]