Bonds has launched ‘Bases Flex’, starring global Australian model ‘The Body’ and founder of WelleCo; Elle Macpherson.
The campaign ‘Let’s Talk About Flex’ aims to encourage Aussies to show up as there real self.
Macpherson is joined by Australian models Shanina Shaik and Jennifer Atilémile bringing together a trio of women who embody individuality, authenticity and natural beauty.
Bases Flex is made to move with you, with a soft feel. The new collection features multiple colourways, from red and green to soft pinks, alongside a black one piece bodysuit.
The Bases Flex four-way stretch fabric and pull-apart elastic seams adapt to your body throughout the day. With a lace trim for a soft feel, Bases Flex disappears under what you wear.
“Bases Flex is more than just comfy undies, it’s about moving freely, feeling good from within, and celebrating yourself exactly as you are. And who better to talk about flex than the OG Aussie supermodel herself?! We couldn’t be more excited to partner with Elle and such incredible Australian women who embody strength, style and self assurance. What a flex,” said Bonds head of marketing, Kedda Ghazarian.
“My inner flex is doing what feels right for me. That cheeky, give-it-a-go Aussie attitude has been part of my career and life journey from the start, so flexing in my knickers for this Bonds campaign really resonated with me, and felt like something to truly celebrate,” added Elle Macpherson.
The new collection is avaliable from 16 February in Bonds stores, retailers and online, in sizes ranging from 8-20.
