Edward Macaulay Joins Emotive As Senior Art Director

Published on: 22nd October 2021 at 4:35 PM

Alison Mitchell 1

2 Min Read

Independent creative agency, Emotive, has announced the appointment of Edward Macaulay (main photo) as senior art director, further strengthening its Creative Collective.

Macaulay brings his experience working both locally and abroad, with an approach that merges design and creative thinking.

Kickstarting his career at Leo Burnett Sydney, Edward helped design and launch new products for J&B Whisky and create campaigns for Johnnie Walker & Bundaberg Rum.

At Ogilvy Paris, he worked on the renowned design account of IBM, creating international campaigns that inspired audiences to dream of a better planet & used live data to help people digest Roland Garros while commuting.

In addition to his IBM work, Edward helped Ogilvy & WPP retain the global Vodafone Business account and even convinced Messi to not wear Dolce & Gabbana for the launch of Huawei Nova.

Prior to joining Emotive, Edward was working on various local and global campaigns across Asia and South America.

Macaulay said: “With the incredible momentum Simon and team have, matched with the wildly talented creative collective they’ve assembled, and then you throw in lunch time swims, it really was a no brainer to join Emotive. I’m truly excited to get stuck in and start crafting some amazing work.”

Rupert Taylor, creative director said: “Ed’s work speaks for itself and aside from his creative talent, having spent time in Paris, hopefully he’ll bring a new level of sartorial elegance to the place as well.”

Macaulay’s appointment comes on the back of continued growth for the Sydney agency, with an expanding client base including Optus, Audible, Modibodi, Pernod Ricard, Unilever, Mount Franklin, Google, USQ, YoPRO and ARN.

Macaulay commences with Emotive on Monday 25th October 2021.

TAGGED: Edward Macaulay, Emotive

By Alison Mitchell 1

I am currently the Marketing & Activations Director for Emotive. Working in media for the past 12 years, my career commenced in sales at Fairfax Media working on Good Weekend Magazine, and later working across both Sydney and Melbourne Magazines. London called, where I gained invaluable international experience managing key accounts for The Sunday Times Travel Magazine. Upon returning to Australia, I joined MCM Media where I later became responsible for managing trade and consumer marketing across all brands and platforms in my role as Marketing Executive. My biggest achievement at MCM Media was the successful company rebrand from MCM Media to Authentic Entertainment in June 2014. Prior to joining Emotive, I developed and implemented a strategic Trade Marketing Plan for Brand New Media. I hold an undergraduate degree in Marketing from the University of Newcastle and a postgraduate in Media from the University of NSW. I am passionate about all things content marketing, audience, social media, brands, advertising, trade & consumer marketing, music, events and bringing brands and consumers closer together.