eBay Plays On Shane Warne’s Mishaps In Cheeky New Spots By 72andSunny
In partnership with 72andSunny Sydney, eBay Australia has released a new series of cheeky films that show Australia’s one-stop shop for savvy shoppers is just a click away.
As a cricketing legend who has made some embarrassing mishaps and headlines in his day, eBay has tapped Shane Warne to ensure others don’t have the same regrets, and instead uncover Australia’s top products and the best prices by checking eBay.
Julie Nestor, chief marketing officer at eBay Australia & New Zealand, said the new campaign doesn’t shy away from Australia’s unique sense of humour.
“We’ve created a campaign that reflects the strength of our Australian business without taking ourselves too seriously,” she said.
“We have some 40,000 Aussie stores on the platform, and we’re committed to offering the best prices on the top selling products in the country. Collaborating with Warnie has given us the perfect opportunity to remind Aussies of this strength and have some fun along the way.”
Johnny Tan, executive creative director at 72andSunny for the Asia-Pacific region, said the agency was very proud of its partnership with eBay.
“We loved getting the chance to reinforce the importance of what this company brings to consumers in Australia through a fun collaboration with Shane,” he said.
The larger campaign is now airing on broadcast and online across major capital cities.
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