eBay Australia names new marketing boss

eBay Australia names new marketing boss
SHARE
THIS



 

EXCLUSIVE: The former PayPal head of marketing in the Asia-Pacific region has been appointed director of marketing and advertising sales at eBay Australia, replacing David Odgers.

Steve Brennan (pictured) started in his new role on Monday.

Odgers was appointed to the newly-created role of advertising director in September 2010. According to his LinkedIn profile, he is now senior vice president at asset management firm Bain Capital.

Brennan, who has previously worked at Virgin Mobile Australia and Virgin Media, told B&T: “In my new role I will be working with the team to help shape the future of retail, partnering with Australian retailers to help them take advantage of technologies driving significant changes online, mobile and in their brick stores. In addition to working with retail partners, I will be focused on driving value and convenience for the 7 million shoppers who visit the eBay site every month.

“With more of a marketing lens, I will be helping grow the eBay business by bringing more buyers to the site and encouraging them to do so more frequently by connecting them with our strong and growing seller base. At the same time I will working on solutions to deepen our customer relationships and continue to reposition the brand from an auction site to a site with new items from branded retailers people know and love. 

“I am also excited to share our traffic volume with innovative advertisers looking to target their customers with retail intelligence, that is a knowledge of buying behaviours.  

“eBay is an exciting digital brand pioneering great new innovations, particularly in mobile.  I am very proud to be part of the team driving consumer-centric change in the market.”

Please login with linkedin to comment

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine