STW owned creative technology agency DT has moved to beef up its mobile engagement offering with the acquisition of mobile and games specialist, Millipede.
See the full statement for more:
“Melbourne: June 13, 2014 – In a bold move to expand its mobile engagement offering, leading creative technology agency DT, part of STW, has acquired mobile/games specialist Millipede.
The deal sees Millipede move into DT’s offices, where they will remain branded Millipede but will allow the two agencies to partner on a broad range of large-scale projects.
DT Managing Director, Brian Vella said the acquisition was part of a strategy to “expand the agency’s capability in the mobile and enterprise market.”
“We’ve recently had great success with apps ranked #1 in the Apple and Google Play stores, demonstrating the talent already in our own business and what we’re capable of. The acquisition of Millipede allows us to strengthen our offer even further, and cement our leadership position.”
Since opening its doors in 2005, Millipede has experienced solid growth, making engaging sites and apps for companies like KPMG, Telstra, BMW and NAB.
Founding Director, Wil Monte says of the decision to join DT: “We’re a great bunch of creatively focused techies who love coming work each day. This move allows us to continue to do the work we love, and leverage the stability and backing of DT management to pursue an aggressive growth strategy.”
Co-director of the new Millipede and former general manager of mobile enterprise specialist Tigerspike Melbourne, Zac Jacobs adds: “We are seeing huge potential in enterprise mobile platforms. Uniting the Millipede creative magic and mobile development expertise with DT’s enterprise platform experience will create a unique offer in the market.”
DT’s Vella explains the two agencies also had a great cultural fit. “One of the standout things when we first met with the Millipede owners was the similarities in our cultures and strong views on creative technology”, he said.
Monte adds “DT has enjoyed tremendous growth over the years, born from the same roots as ours, starting out in a studio in Richmond, so we’re very enthusiastic about our future together.”
DT is part of STW, Australasia’s leading marketing content and communications group.”
Picture: Flickr Creative Commons by Johan Larsson
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]
Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]
Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]
Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]
Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]