A quartet of creatives have joined forces to launch Princess, a new creative company with a mission to help brands “break” categories “or start new ones entirely”.
Creative Partners Beth O’Brien, Sam Dickson and Cameron Bell, alongside Managing Director Jonny Berger, Princess has lunched with “a number of foundation clients” including super fund MLC.
“The common thread in all the work we loved making – for its originality, emotion and effectiveness – is that it broke the category it lived in.
“To us, that’s the key. Difference is the only way forward. If you stick to that, you create work that makes everything else feel out of date,” said Dickson.
The founding team brings together decades of experience across major Australian and international brands including Tourism Australia, Samsung, NRMA, Telstra, SBS, CUB/Asahi, DB Export and Tate Galleries, among others.
Their collective work has garnered some of the industry’s highest accolades including a Dan Weiden Titanium Grand Prix, Global Grand Effie, Black Pencil, and multiple Grand Prix awards. More importantly, their body of work has delivered the kind of business growth that only world class creativity can provide.
In a bid to broaden what creativity can impact, effect and help, the company is launching with three creative founders, a departure from the traditional creative model.
“With three creative founders, we’re able to provide our clients with brilliant creativity and groundbreaking work, at speed,” said Berger.
“Calling ourselves a creative company isn’t just semantics. We’ve chosen it because we work in any format, any medium, any space the creative solution needs. From a film to a product to something the world’s never seen before,” added O’Brien.
Across the course of their careers, the team has worked at a range of agencies, including Droga5 New York, The Monkeys, CHEP Network, Clemenger BBDO, Colenso, R/GA and M&C Saatchi.
