Nine’s automotive business has rebranded and relaunched Drive.com.au on an entirely new and exciting platform which combines automotive commentary, comparison and commerce in one automotive consumer destination.
The new site launch comes as the Kia Sorento family-friendly SUV is named Drive’s Car of the Year 2021 in Australia’s most prestigious new car awards.
“We could not be more excited to launch the refreshed Drive brand and our new consumercentric automotive platform,” said Alex Parsons, CEO of Drive.
“Our vision is to create the future of automotive in Australia and the launch of our new brand and platform marks the first step in that journey.”
“Many sites have commentary or commerce as stand-alone offerings, but the new Drive brings together commentary, commerce and comparison in an integrated, consumerfocused experience.”
“The new Drive site enables consumers to find all the best and latest independent news and reviews, then compare the makes and models they want in our showrooms and ultimately progress towards making a decision on their next new car via our exclusive dealer network. All on the one consumer-centric platform.”
The new functionality on the Drive site, with more features to be progressively released over the coming months, now includes:
- New Car Showroom: Easily browse the showrooms of every auto brand available in Australia. Look at the product ranges, search by type of car (such as a family, work or sports car) or by segment, such as small car or large SUV. Review the specifications, pricing and make an enquiry direct from the showroom is now available.
- New Compare Features Tool: Compare up to five cars, side by side, through criteria that matter most to the individual consumer – such as safety features, engine and performance specifications.
- Drive Car of the Year: Overflowing with video, imagery and written reviews, tables, comparisons and recommendations, this area brings together the best cars available to Australian drivers in an easy-to-navigate way – essentially providing ready-made shortlists by segment.
- New and Used Car Listings: Premium new and used car listings via Drive’s exclusive dealer network as well as new car deals for consumers.
Parsons said: “The team at Drive are passionate about offering consumers a new way to understand, consider, decide and purchase their next new car. We believe that with the best and most relevant content – news, reviews, advice, opinion – coupled with automotive data, listings and comparison capabilities, we can provide consumers with an exciting new way to complete their next new car purchase.”
Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]
Adland doesn't appear to function much before 11am, so it's hats off to these early birds who had to set the alarm.
The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]
Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]
Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]
In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]