In its latest TV advert, Australian auto news website Drive is encouraging Aussies to ‘look forward’ to changes in the auto space such as the rise of the electric vehicle (EV).
In a familiar scene, the video shows a father telling his teenage son that he has to ‘earn’ his right to use the family car. We then see the son begrudgingly washing what initially looks like a car window. When the camera pans out, however, it is revealed he is not only cleaning the vehicle but also the solar panels needed to charge the car as well.
For the advert, Drive uses the Tesla Model 3 – which is not only the top-selling electric vehicle on the market in 2022, but also the top-selling medium-sized car overall.
According to Drive, growth in the electric car space saw a huge 94 per cent increase in 2021 with 33,410 EV deliveries vs 17,243 in 2020.
In its TV commercial it hopes to speak to some of the questions around the electric cars and how they can fit into our day-to-day lives.
Drive says “with so much happening in the automotive world, we invite Australians to ‘Look forward to it’ in a new brand campaign.”.
Launching this month, the campaign will run on TV, print and digital. Drive also shared some of its plans for 2023.
“For 2023 we’ll be back with more seasons of Drive TV, more TV specials, more of the Drive Podcast, regular radio segments and even some good old-fashioned print lift-outs and events where you can not only meet our team but get first-hand experience with some of the most exciting new vehicles on the road”.
