DrinkWise Appoints The Monkeys As Creative Agency of Record

DrinkWise Appoints The Monkeys As Creative Agency of Record
SHARE
THIS



DrinkWise has appointed The Monkeys, part of Accenture Interactive, as its creative agency of record.

DrinkWise is an independent, not-for-profit organisation with the primary goal of bringing about a healthier and safer drinking culture in Australia. DrinkWise implements a range of national awareness and education campaigns, and offers resources about the safe and appropriate use of alcohol to promote generational change in the way Australians consume alcohol.

After working together over the past year on a project and consultancy basis, earlier this year, The Monkeys and DrinkWise released their first piece of creative work together – a film to launch the newly established NRL and DrinkWise partnership. The film showcases an NRL fan who seemingly missed out on watching an exciting NRL game because he had too much to drink the night before. The film is a part of a larger awareness campaign titled “You won’t miss a moment if you DrinkWise.”

By partnering with The Monkeys, part of Accenture Interactive, DrinkWise will benefit from their end-to-end solutions, innovations and best-in-class digital offering. All with the aim to create a healthier mindset around Australia’s drinking culture.

The Monkeys CEO Paul McMillan said: “DrinkWise has been spear-heading positive behavioural change in this country for nearly 15 years, and in that time they’ve created some groundbreaking work that has made a genuine impact.”

“We are excited to be able to help them with this important challenge, and collaborate with an organisation that is brave enough to push for provocative work.”

DrinkWise CEO Simon Strahan added: “We have already made some great work with The Monkeys, but this marks the ‘official’ beginning of our relationship with The Monkeys as our lead creative agency.”

“The Monkeys agency is at the forefront of innovative creative and strategic business solutions and has a proven track record of producing effective work that creates behavioural change.”

“Our mission is ambitious, and we are excited to have both the creative talent of The Monkeys and the digital force of broader Accenture Interactive now behind us.”

 

Please login with linkedin to comment

DrinkWise The Monkeys

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.