Tattoo aftercare brand, Dr Pickles, has its sights set on educating those who wear art on their sleeve on.
With Australia experiencing a growth in the proportion of people becoming inked, the brand is launching the Tattoo Glory Hole – popping up at the Sydney Rites of Passage Tattoo Festival on 11-13 November, and the Melbourne Tattoo Expo 2-4 December – with attendees able to enjoy the fun for themselves.
For the first time ever in Australia, daredevils have the opportunity to have a ‘blind tattoo’ whereby they put their arm into the glory hole after sharing some core facts about themselves with the artist. Leaving with a tattoo selected to suit their personality.
Dr Pickles marketing manager, Samara Nilsson, said: “Whilst we take tattoo aftercare very seriously, we’re hoping punters will have some fun with this concept.
“25% of Australians have a tattoo – a record high – up from 20% in 2018 and 19% in 2016. While most Australians with a tattoo got inked for the first time between the age of 18 and 25 (48%), over a third of people (36%) got their first tattoo when aged 26 or older.”
Dr Pickles was founded in 2010 when co-founders and brothers, Luke, Xenon and Nigel Soden noticed a lack of tattoo after-care products available on the market.
The Soden brothers said: “We’re really proud to be looking after those who wear art on their sleeve and make their mark on the world,” said the Soden brothers. “Our products are all 100% Australian-made along with being cruelty-free and ethically sourced. These vital elements allow us to deliver a superior product to our customers.”
