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Reading: Dr Chris Brown Wants Australia To Go To The Dogs (And Cats)
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B&T > Marketing > Dr Chris Brown Wants Australia To Go To The Dogs (And Cats)
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Dr Chris Brown Wants Australia To Go To The Dogs (And Cats)

Ishtar Schneider
Published on: 9th June 2016 at 12:00 PM
Ishtar Schneider
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3 Min Read
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High profile veterinarian Dr Chris Brown has kick- started a campaign #keepauspetfriendly to reverse the downward trend of pet populations in Australia and raise awareness that our Nation is not very pet friendly.

In a heartfelt open letter to Australia that aims to encourage action Dr Chris Brown said:

“Most of our cities and towns have now become so non-inclusive of pets, that embarking on a simple walk is more akin to a stroll through a mine-field of potential fines, infringements and criticism. Or they’re simply not welcome at all.

“For example, there are entire suburbs that simply ban cat ownership. My worry is that without someone speaking up, we might just regulate them out of our lives.”

The letter available on Dr Chris Brown’s Facebook page – cites pet-friendly rental properties, transport, cafes and outdoor spaces as key aspects for improvement.

Dr Chris Brown warns that if we don’t act now, we might lose our best mates from our lives along with all the benefits this friendship brings.

“For the first time ever, the Australian pet population is in decline. Our cities score very poorly in their level of ‘pet-friendliness’ and we’re falling way behind Europe and North America who seem so much more willing to integrate pets into their communities.”

“So it’s time for action. The research shows pets make us happier and healthier in countless ways. We need more pet-friendly parks and transport. We need to make it easier for people to own pets – especially those people who are currently being prevented because of their housing arrangements or lack of pet-friendly facilities or businesses,” said Dr Chris Brown.

The initiative will be underpinned by a social media campaign across Facebook, Twitter and Instagram using the hashtag #keepauspetfriendly.

Academics are also getting behind the campaign to ensure future generations do not miss out on the benefits of pet ownership.

Mia Cobb, expert in human-animal interactions, said, “Research shows that pets can help us exercise more, visit the doctor less, improve our heart health, reduce anxiety, offset loneliness and help us make more friends. Pets also help aid development and increase immunity in children.”

“Unfortunately, the enormous benefits pets bring to our community are too often overlooked,” said Mia Cobb.

Dr Chris Brown’s open letter can be viewed in its entirety here: www.facebook.com/dcbpets.

 

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TAGGED: Clemenger BBDO Sydney, dr chris brown, Online ads, pets, State of Origin
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By Ishtar Schneider
Health PR consultant, stylist and social media maven. Proud lover of good food and old books. I am passionate about all things PR, marketing, and media related - with over 7 years of experience spread across media relations, radio promotions, sales, fundraising and fundraising management (not for profit), content marketing and personal styling. I have worked in the corporate, higher education, health/medical and consumer sectors both in America and Australia. I love my current role at Palin working with fantastic clients to drive change across Australia's healthcare industry. Get in touch with me via [email protected] to find out how we can drive success for your health related business today. RECOGNITION: *Winner of B&T's 30 under 30 Awards in the PR/Marketing category in 2016. *Winner of the PR Institute of Australia's "Emerging PR Practitioner of the Year" at the 2014 National and NSW Golden Target Awards. *Finalist for B&T Women in Media awards in PR category for 2015 and 2016 *Shortlisted for "Emerging PR Professional" at the 2014 & 2015 CommsCon awards hosted by Mumbrella. *Shortlisted for "Best New PR Talent"at the 2015 CommsCon awards hosts by Mumbrella My clients and projects have been recognised at the state and national levels by leading industry bodies including the Public Relations Institute of Australia's annual Golden Target Awards, The Holmes Report SABRE Asia-Pacific Awards and Mumbrella's CommCon Awards.

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