After capturing the attention of frustrated parents across the globe on social media, Dolmio’s ‘Pepper Hacker’ is now a reality for consumers as part of a national on-pack giveaway.
The device – a pepper cracker that not only lives up to its name, but also shuts down TVs, disconnects WiFi and disables mobile devices – attempts to solve the problem that technology is disrupting family dinnertimes.
With a promotional film created by Clemenger BBDO Sydney and AMV BBDO in March last year garnering approximately 100 million on Facebook and YouTube, Dolmio was inundated with requests to make the Pepper Hacker available.
“We listened to our customers, and decided that we simply had to create the Pepper Hacker en masse,” Mars Food Australia marketing director Tim Hicks said.
“Sitting around a table and connecting over food is one of the most beneficial times of the day, helping families catch-up, have fun and really connect. The Pepper Hacker reminds us of the influence technology has over us and how we can all benefit from a little down time from it”.
By developing custom software and bespoke hardware to house the WiFi-disabling technology within a functioning pepper grinder, Dolmio and Clemenger BBDO Sydney are producing over 5,000 fully-functioning Pepper Hackers as part of a national on-pack giveaway, with the devices to be covertly disguised in unassuming packaging before making their way onto the dinner tables of lucky winners.
“The new Pepper Hacker will be a great tool for families to help bring to life the fact that when you disconnect, you connect,” Clemenger BBDO Sydney’s head of creative technology, Brendan Forster, said.
“By integrating it with home WiFi systems, we have created a technical solution that any home can use to get 30 minutes [of] time back from the mobile devices that dominate our lives.”
For years, people have been able to play games, watch gaming videos and connect with fellow gamers on Facebook. But what if we could do more? Imagine a world where you didn’t just watch a gaming creator stream their play session, but instead, you could jump in and play with them live without needing to […]
CommBank has today released its Household Spending Intentions (HSI) Index for November 2021, signifying its highest spending level since December 2019 and significant post-pandemic recovery, particularly in travel. The index – which provides an in-depth gauge of Australian consumer spending – rose 2.1 per cent during November to 110.3, driven by solid gains in spending […]
On International Day of People with a Disability, Infosys (NYSE: INFY) a global leader in next-generation digital services and consulting has released a first of its kind report: Exploring digital accessibility priorities and investments in Australia and New Zealand organisations. The study assessed for the first time, how far 670 organisations across Australia (570) and […]
Independent Australian agency, Affinity has held its own against the world’s best in the prestigious WARC Effective 100, being named the second most effective Digital/Specialist agency in the world, and first across APAC. The recognition follows several wins in 2020 at global and local effectiveness awards across a range of clients, including Effies, New York […]
2019 had everyone facepalming at the state of the world, 2020 had us shrugging with uncertainty about the future and 2021 is the year we all exchanged and watched the drama unfold. From sharing the collective thought of oh my God when will this end to a common appreciation for simple meet-cutes, Tinder Gen Z […]
The Australian Olympic Committee (AOC) announced internet domain registrar, GoDaddy as the winner of the 2021 Inspiration awards for excellence in Olympic marketing in Sydney last Thursday night. GoDaddy’s ‘Dream It. Build It’ campaign earned the top of the podium in a highly competitive field, ahead of Speedo’s ‘Made for Aussies, worn by Olympians’ and […]
Road safety behaviour change campaigns, created by local university students to educate young drivers about the risks of driving fatigued, launched nationally across Australia this morning. The campaigns are now featuring across digital assets in metropolitan and regional Victoria, New South Wales, Queensland and Western Australia, and will run for the next two weeks on […]
This holiday season Lego Australia will be conducting a giant rebuild of the world at the Sydney Opera House. LEGO® Australia will be inspiring children and families once again through their remarkable Christmas Giant builds. Thanks to an exciting partnership with the Sydney Opera House, the activation will take centre stage on the iconic Forecourt. […]