Dolmio Brings ‘Pepper Hacker’ To Life For Consumers

Dolmio Brings ‘Pepper Hacker’ To Life For Consumers
SHARE
THIS



After capturing the attention of frustrated parents across the globe on social media, Dolmio’s ‘Pepper Hacker’ is now a reality for consumers as part of a national on-pack giveaway.

The device – a pepper cracker that not only lives up to its name, but also shuts down TVs, disconnects WiFi and disables mobile devices – attempts to solve the problem that technology is disrupting family dinnertimes.

With a promotional film created by Clemenger BBDO Sydney and AMV BBDO in March last year garnering approximately 100 million on Facebook and YouTube, Dolmio was inundated with requests to make the Pepper Hacker available.

“We listened to our customers, and decided that we simply had to create the Pepper Hacker en masse,” Mars Food Australia marketing director Tim Hicks said.

“Sitting around a table and connecting over food is one of the most beneficial times of the day, helping families catch-up, have fun and really connect. The Pepper Hacker reminds us of the influence technology has over us and how we can all benefit from a little down time from it”.

By developing custom software and bespoke hardware to house the WiFi-disabling technology within a functioning pepper grinder, Dolmio and Clemenger BBDO Sydney are producing over 5,000 fully-functioning Pepper Hackers as part of a national on-pack giveaway, with the devices to be covertly disguised in unassuming packaging before making their way onto the dinner tables of lucky winners.

“The new Pepper Hacker will be a great tool for families to help bring to life the fact that when you disconnect, you connect,” Clemenger BBDO Sydney’s head of creative technology, Brendan Forster, said.

“By integrating it with home WiFi systems, we have created a technical solution that any home can use to get 30 minutes [of] time back from the mobile devices that dominate our lives.”

Please login with linkedin to comment

dolmio give away a divorce Tribal Worldwide

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]