MSD Animal Health has launched a new campaign, via J. Walter Thompson Sydney, for its leading flea and paralysis tick protection brand, Bravecto.
This is the first work to market since the agency was appointed as creative agency of record in August.
To demonstrate how much longer Bravecto lasts than other treatments, the spots feature a veritable theme park for dogs and cats to go wild in.
This take on the common comparison ad, shows in an amusing way, that whilst your current flea and tick treatment is completely fine, Bravecto really offers a unique and amazing difference.
J. Walter Thompson Sydney ECD Simon Langley said: “Pet owners always want the best for their pets.
“Our new campaign for Bravecto Spot-on humorously taps into the different personalities of dogs and cats to dramatise the contrast between the perfectly functional yet annoyingly regular world of monthly treatments, and the nirvana of the Bravecto world that offers dogs six 6 months’ protection from fleas and paralysis ticks in one treatment and cats up to three months’ protection from fleas and paralysis ticks in one treatment.”
MSD Animal Health Marketing Lead ANZ Vanessa Gattellari said: “When we chose to work with J. Walter Thompson we were looking for a long-term strategic and creative partner to take Bravecto to the next level.
“We believe this new campaign is designed to engage pet owners in both a fun and informative way that reflects Bravecto’s core brand position.”
The 30” ‘Dog’ and 30” ‘Cat’ spots launched nationally this month through a variety of channels including TV, Digital and Social.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]