B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: DIY Blinds Promises To Change The Ugly In New Ad Spot
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > DIY Blinds Promises To Change The Ugly In New Ad Spot
Campaigns

DIY Blinds Promises To Change The Ugly In New Ad Spot

Staff Writers
Published on: 26th July 2022 at 11:26 AM
Staff Writers
Share
3 Min Read
SHARE

DIY Blinds has released a new ad campaign “Change the Ugly”, aiming to bring awareness to the brand with a cheeky nod to poorly furnished homes.

The first campaign sees a series of product-driven TVCs that showcase what the power of a good blind can do to transform any space – a refreshing change to the cliché lifestyle and heavy retail ads the industry usually puts out.

Evan Montero, co-founder of DIY Blinds said: “Rather than competing in a price race, we wanted to prioritise a message that would disrupt the industry – keeping in line with our business’ mentality. The platform is ownable, different and nailed our brand mission.”

The ethos of changing the ugly applies to both the design of DIY Blinds’ products and their intent on changing the window furnishing industry, with a focus on delivering high-quality products made here in Australia.

Matthew Bedwell, marketing manager at DIY Blinds said: “When people think of home transformation, their first thought usually aren’t blinds. Our first brand campaign was the perfect opportunity to remind customers of the power a good blind can do to transform their space.

“The ‘Change the Ugly’ platform also boldly differentiates DIY Blinds from our competitors who are reaching for the familiar levers of sales and promotions to drive business.”

The campaign was created in partnership with Bullfrog Media.

Daniel Sparkes, creative director of Bullfrog said: “The application of ‘Change the Ugly’ is what excites us. From business model to consumer-facing comms, every brand interaction and business decision will be made with the ‘Change the Ugly’ platform in mind.”

The spot went to air on July 17 supported by OOH, social and paid digital media.

Client: DIY Blinds
Co-Founder: Evan Montero
Co-Founder: Liam Dobson
Marketing Manager (Growth): Matthew Bedwell
Senior Visual Designer: Robert Tenorio

Creative & Production: Bullfrog
Director: Clare Plueckhahn
Director of Photography: Max Walter
Colour Grade: Crayon
Sound Mix & Design: Squeak E Clean
Media Agency: Hatched & Bullfrog
Katy Purry Talent: Jimmy the Cat

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: bullfrog
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Melissa Fein Unpacks Impostor Syndrome & Modern Career Challenges
14/07/2025
TV Ratings (13/07/2025): All Eyes On Japan As Travel Guides Welcome New Addition
14/07/2025
Former News Corp Execs Dale Foenander & Matt Paine Launch Lamington Digital
14/07/2025
Woolies Appoints Interim CMO As Andrew Hicks Makes The Move To M&S In The UK
14/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?