“Diversity Of Thought Creates Opportunity”: 10 Of The Best With General Mills’ Matt Salter

“Diversity Of Thought Creates Opportunity”: 10 Of The Best With General Mills’ Matt Salter

Did you miss us? Well, we’re back with another edition of 10 of the best in anticipation of B&T’s Best of the Best awards presented by Finecast.

These awards are some of the most unique in the industry because they are dedicated to highlighting individual talent in the industry, rather than focusing on an agency or company.

This year’s awards have introduced a new category – ‘Diversity Champion’ – which is here to show the amazing work done by people in the industry who are creating a more inclusive work environment.

You can find a breakdown of all the different categories HERE, along with a downloadable file outlining the full submission criteria.

Come on, you know you want to enter! Head on over HERE to complete your submission.

To inspire you even more to enter Best of the Best, we’ll be publishing some fab interviews with a number of senior folk from Finecast and the broader WPP AUNZ network over the coming weeks.

Today, we’ve got General Mills’ managing director Matt Salter…

Best piece of career advice?

Hire people that are smarter than you, and different to you. Diversity of thought creates opportunity.

Best agency in Australia now (that’s not yours) and why?

Dig – the Mitre 10 Starkers ad is the first one to stop me in my tracks in a while.

Best leader in diversity/inclusion and why? 

Brené Brown for her support of leaders to show vulnerability through courage. Her research and the way she presents it is a great inspiration to leaders all over the world.

Best mistake you’ve ever made?

I went with the “beg for forgiveness” approach on a piece of creative for the launch of Fat Yak Pale Ale. It was an image with some pixelation and a logo, I’ll let you search for it!

Best brand you’ve never worked on and why? 

Black Crows Skis – the collision of design beauty & performance in a context of adventure.

Best song for inspiration and why? 

Top Gun Anthem (Harold Faltermeyer) – I mean who doesn’t like a soundtrack of hope, optimism, and an epic crescendo of electric guitar!

Best mentor in your life/career? 

I’d have to say my wife. Our perspectives are so different, she sees things I don’t.

Best place on your bucket list you want to travel? 

Hakuba Japan for some champagne powder.

Best ad of the past decade? 

Find Your Greatness – Nike.

Best guilty pleasure? 

Sneaking in a round of Golf on a weekday.




Please login with linkedin to comment

Finecast general mills Matt Salter

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]