Tuiss Blinds Online has appointed indy agency Digital Minds Group to lead its media strategy as the business accelerates expansion across Australia.
Part of the global Hunter Douglas Group, Tuiss Blinds Online has been growing its Australian presence and customer base. The brand was seeking an integrated media partner with ability to scale direct-to-consumer businesses through a performance-led, measurement-first approach.
Tuiss Blinds Online is now working closely with Digital Minds Group to strengthen its full-funnel media strategy, enhance measurement and attribution frameworks, and optimise investment across search, social, and emerging digital channels.
Digital Minds Group have been tasked with unlocking new growth opportunities, scaling customer acquisition and improving marketing efficiency as the brand expands its footprint in the Australian market and beyond.
Michelle Fitzgerald marketing manager at Tuiss Blinds Online said: “Australia represents a significant growth opportunity for Tuiss Blinds Online, so finding the right agency partner was critical. We were looking for a team that truly understands performance media and how to scale a D2C brand in a smart, sustainable way.
“Digital Minds Group stood out for their expertise, but also for how they work. They are collaborative, proactive and genuinely invested in our success. They’ve become a true extension of our team, and the results have been exceptional. We’re incredibly proud of what we’ve achieved together so far and excited about what’s still to come.”
Lija Wilson head of marketing and growth Digital Minds Group added: “This is an exciting opportunity to partner with Tuiss Blinds Online at a pivotal stage of their Australian expansion. Michelle and the team have brought exceptional clarity to their growth vision and audience strategy and we’ve already seen strong momentum.”
