Digital Marketing Service Affiniti Hits 300th PartnerReach Program

Happy jump during sunset or sunrise while on haoliday at the beach.

Digital marketing service Affiniti has signed its 300th Australian IT reseller to the PartnerReach program.

IT reseller Invotec is the latest company to join the program since its launch in October 2012.

Invotec CEO Michael Fisher said the PartnerReach was an effective marketing tool for the company, delivering valuable product information to customers from trusted advisors.

“The ability to have one very valuable aspect of our lead generation taken care of through PartnerReach is a real value add to our business,” Fisher said.

PartnerReach is a free monthly email marketing service available to IT resellers, offering customised newsletters to increase customer engagement.

The program, which is fully subsidised by IT vendors, has delivered results at almost twice the industry average, with unique open rates of over 40 percent and click-through rates above 20 percent.

Managing director, Joel Montgomery says Affiniti’s success has surpassed initial expectations.

“Our goal was to sign up 200 partners in the first two years, but fortunately the service has outperformed predictions and is delivering exceptional results,” he said.

Mr Montgomery said the PartnerReach program is now looking to extend its services.

“Our partners are interested in more digital marketing services such as Google re-targeting and telemarketing,” he said.

“And based on this take up rate, we are also looking at developing similar programs for other sectors and verticals.”

Please login with linkedin to comment

AFJ Partnership Gold Effie Keep Left Pinterest Sandpit Social Media Smarts

Latest News

A Clearer Lens: Restoring Trust In Out Of Home Measurement
  • Opinion

A Clearer Lens: Restoring Trust In Out Of Home Measurement

Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]


by B&T Magazine

B&T Magazine
ESPN Secures Landmark Deal With NBL
  • Media

ESPN Secures Landmark Deal With NBL

ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]