Digital Marketing Service Affiniti Hits 300th PartnerReach Program

Happy jump during sunset or sunrise while on haoliday at the beach.
SHARE
THIS



Digital marketing service Affiniti has signed its 300th Australian IT reseller to the PartnerReach program.

IT reseller Invotec is the latest company to join the program since its launch in October 2012.

Invotec CEO Michael Fisher said the PartnerReach was an effective marketing tool for the company, delivering valuable product information to customers from trusted advisors.

“The ability to have one very valuable aspect of our lead generation taken care of through PartnerReach is a real value add to our business,” Fisher said.

PartnerReach is a free monthly email marketing service available to IT resellers, offering customised newsletters to increase customer engagement.

The program, which is fully subsidised by IT vendors, has delivered results at almost twice the industry average, with unique open rates of over 40 percent and click-through rates above 20 percent.

Managing director, Joel Montgomery says Affiniti’s success has surpassed initial expectations.

“Our goal was to sign up 200 partners in the first two years, but fortunately the service has outperformed predictions and is delivering exceptional results,” he said.

Mr Montgomery said the PartnerReach program is now looking to extend its services.

“Our partners are interested in more digital marketing services such as Google re-targeting and telemarketing,” he said.

“And based on this take up rate, we are also looking at developing similar programs for other sectors and verticals.”

Please login with linkedin to comment

AFJ Partnership Gold Effie Keep Left Pinterest Sandpit Social Media Smarts

Latest News

BBC Global News Unveils Its Very Own Online Travel Marketplace In Australia & NZ
  • Media
  • Technology

BBC Global News Unveils Its Very Own Online Travel Marketplace In Australia & NZ

BBC Global News has announced the launch of a new consumer travel marketplace that enables its audiences to discover, plan and book flights, hotels and experiences. Initially launching in Australia and New Zealand, Discover Beyond draws on the editorial inspiration of BBC Travel, the global features site of BBC.com and powered by TRAVLR’s technology, to […]

Donald Trump Is Apparently Attempting To Trademark ‘Truthing’, ‘Follow The Truth’ and ‘Retruth’
  • Media
  • Technology

Donald Trump Is Apparently Attempting To Trademark ‘Truthing’, ‘Follow The Truth’ and ‘Retruth’

Former US President Donald Trump has attempted to trademark a number of words for his new media platform, ‘Truth Social’. The phrases include ‘truthing’ and ‘retruther’ as well as the site’s tagline ‘follow the truth’. According to UK publisher The Independent, the trademark applications were filed to the U.S. Patent and Trademark Office by Holly Collins, a […]

by B&T Magazine

B&T Magazine
Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive
  • Campaigns

Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive

In the last year, Google has helped 1.3 million Aussie small businesses to connect with customers, digitize and grow. But Google’s impact doesn’t stop with those 1.3 million Australian businesses, it starts with them. When Google helps small businesses grow, their people grow too.

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50
  • Media

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50

SCA chief marketing officer Nikki Clarkson has been recognised as one of the top 50 marketers in Australia on the prestigious 2021 CMO50 list for the second consecutive year. Clarkson is also the only media industry executive to be recognised as one of the nation’s best marketers. Now in its seventh year, CMO50 recognises Australia’s […]

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO
  • Technology

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO

Alfred (Alfie) Leitao has been appointed chief technology officer of TotallyAwesome, a leading digital-engagement company helping brands safely interact with kids, teens and their parents on the internet. Leitao will join the business’ senior leadership team and will be based in Sydney. “Our engagement with brands wanting to appropriately connect with kids and teens is […]

The Zoo Republic &  Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion
  • Advertising
  • Marketing

The Zoo Republic & Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion

Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.