Following a competitive pitch process, Dig Agency has been appointed lead creative agency for The a2 Milk Company’s upcoming Lactose Free campaign.
The appointment will see Dig partner with The a2 Milk Company to develop the next chapter of its Lactose Free range in Australia.
“We’re thrilled to have been appointed as a2 Milk’s creative agency for its upcoming Lactose Free campaign. It’s a fantastic brand and a genuinely exciting brief, and we’re looking forward to partnering with The a2 Milk Company to bring the next chapter of a2 Milk Lactose Free to life,” said Jodi Cousins, client partner at Dig Agency.
“We’re excited to partner with Dig on the next chapter of a2 Milk Lactose Free. Their strategic and creative thinking really stood out through the pitch process, and we’re looking forward to bringing a fresh new campaign to Australian consumers,” added Lizzie Manger, marketing manager ANZ, The a2 Milk Company.
The new campaign is currently in development and is set to launch February 2027.
It’s not the first time Dig has worked with a2 Milk, with the milk brand appointing Dig to its social media and content businesses in August of 2024.
The a2 Milk Company has previously worked with creative agency BMF. It collaborated on brand platform, ‘Only a2 Will Do’ in 2024, celebrating how milk drinkers can thrive when drinking a2 Milk.
