dentsu Queensland has announced the win of Flight Centre’s Corporate Traveller and FCM Travel brands in Australia.
The new relationship with Flight Centre will be powered by dentsu’s iProspect brand in Queensland and will include digital strategy and performance media for the corporate travel brands including Corporate Traveller, FCM and Stage and Screen.
Dentsu will be supporting the brands in market with cross channel strategy and investment.
dentus Queendland MD Chris Ernst (right in main photo) commented: “We are thrilled to have been chosen to partner with the Flight Centre business and specifically their corporate travel brands in FY22 and beyond. This is a fantastic opportunity for dentsu and iProspect in Queensland to work with a globally recognised brand and team, and to have been chosen based on our performance media and analytics capabilities is something we’re very proud of.”
“The iProspect team offer a blend of deep craft capability and passionate performance-driven strategic thinking which was exactly what we were looking for in a partner,” said Flight Centre Travel group global corporate digital marketing manager Bree Milkovic.
“They’re also a great group of people and a wonderful cultural fit for Flight Centre which is something that’s very important for our business. We’re very much looking forward to working with them across our corporate brands in Australia,” Milkovic said.
Together with this new business win, Ernst also announced the appointment of Chris Harper (left in main photo), who joins the team as head of client leadership, iProspect Brisbane. Prior to joining iProspect Harper was regional director with OMD, leading the Apple account across APAC. Before this he spent over 10 years working across the iProspect and Carat brands internationally. “It’s great to have Chris back in the fold,” Ernst said.
Harper added, “I am really excited to be back at iProspect and part of Dentsu once again. The team here in Brisbane is incredibly talented and I can’t wait to work alongside them and the other dentsu brands to deliver truly outstanding performance-driven brand building strategies for our new and existing clients.”
