Dentsu Aegis Network Retains $18m Disney Media Account

Dentsu Aegis Network Retains $18m Disney Media Account

Dentsu Aegis Network (DAN) has retained Disney’s $18.2 million media buying and planning, as confirmed this morning by a DAN spokesperson.

Speaking to B&T, the DAN spokesperson said: “Dentsu Aegis Network can confirm it has successfully retained the Disney account, defending and growing a client it has proudly represented for nine years.”

Carat has worked on the account solely since 2009.

Following this news, there will now be a number of DAN agencies working on the account.

Various media sites have reported that a DAN bespoke agency will work across the Disney account, however, this is yet to be confirmed by any DAN spokesperson to B&T.

In July, DAN announced it had created a bespoke agency to service the country’s largest retailer, Woolworths Group.

The agency, Woolworths@DAN, will bring together talent from across the Network including Carat, Amplifi, Amnet, iProspect, Columbus and Posterscope.

The agency will be led by newly-appointed MD, Sarah James, who has been promoted from her previous role as chief digital officer at Carat.




Please login with linkedin to comment

Carat Dentsu Aegis Network Disney

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]