Dentsu Aegis Network (DAN) has retained Disney’s $18.2 million media buying and planning, as confirmed this morning by a DAN spokesperson.
Speaking to B&T, the DAN spokesperson said: “Dentsu Aegis Network can confirm it has successfully retained the Disney account, defending and growing a client it has proudly represented for nine years.”
Carat has worked on the account solely since 2009.
Following this news, there will now be a number of DAN agencies working on the account.
Various media sites have reported that a DAN bespoke agency will work across the Disney account, however, this is yet to be confirmed by any DAN spokesperson to B&T.
The agency, Woolworths@DAN, will bring together talent from across the Network including Carat, Amplifi, Amnet, iProspect, Columbus and Posterscope.