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Reading: Dentsu Aegis Network Acquires Soap Creative in Australia
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B&T > Advertising > Dentsu Aegis Network Acquires Soap Creative in Australia
Advertising

Dentsu Aegis Network Acquires Soap Creative in Australia

Sarah Bamford
Published on: 16th February 2015 at 12:15 PM
Sarah Bamford
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Dentsu Aegis Network has announced it has acquired Soap Creative, a leading digital creative agency in Australia. The acquisition bolsters the network’s size and scale in the digital creative sphere in the market, adding expertise in gaming along with innovation, technology and social.

Soap Creative and Soap Mobile Games Studio (SMG), comprising of around 50 staff in total, will become a company within Isobar, Dentsu Aegis Network’s global digital marketing agency. They will be referred to as “Soap – Linked by Isobar”.

Soap Creative founders Ashley Ringrose and Bradley Eldridge will remain with the business and will report to Konrad Spilva, Isobar managing director, Australia and New Zealand, as well as working with the other 25 agency brands within Dentsu Aegis Network locally.

Luke Littlefield, CEO of Dentsu Aegis Network Australia & New Zealand, said: “We’re delighted to welcome the Soap team to our Group. The acquisition supports our strategic development, adding scale and size to our digital capabilities and allowing us to further diversify our offering in the digital creative space for our clients.

“Culturally, Soap is a great fit for us. I look forward to bringing new thinking and expertise to our network and providing Soap and its clients with access to our global resources, skills and knowledge.”

Konrad Spilva, managing director of Isobar in Australia & New Zealand, said: “There are fantastic synergies between the work that Soap does and the capabilities that we have within Isobar. I’ve great respect and admiration for the Soap team and look forward to working closely with them moving forward.”

Ashley Ringrose said the decision to join Dentsu Aegis Network over other global groups was driven by several factors.

“After almost 13 years, we were looking at ways we could further continue to evolve and improve our offer for clients.  We wanted to join people who had the same entrepreneurial spirit and focus on innovation as us.  Dentsu Aegis Network’s various agency businesses, and the opportunity to work closely together with them, was also instrumental in the decision.  I can’t wait to see this partnership roll out in 2015 and beyond,” said Mr Ringrose.

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By Sarah Bamford
As the Group Communications Manager for Dentsu Aegis Network Australia & New Zealand, Sarah manages the internal and external communications for the company's 20 diverse marketing and communications businesses, ensuring that the ANZ communications strategy is aligned with the Group's global requirements. Before moving into corporate communications, Sarah was an Account Director in PR consulting, developing a strong background in FMCG, lifestyle and property & design. She developed and implemented successful campaigns for clients such as Coles, AGL, Sunbeam, Vitasoy, Triumph, News Limited, Callaway Golf, General Mills (Betty Crocker), Simplot (Bird's Eye), The Royal Mail Hotel, Pan Urban and ANZ. Sarah holds a Bachelor of Arts from The University of Melbourne, a Graduate Diploma in Public Relations from RMIT and is a member of the Public Relations Institute of Australia (PRIA).

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