Dentsu Aegis Network has announced it has acquired Soap Creative, a leading digital creative agency in Australia. The acquisition bolsters the network’s size and scale in the digital creative sphere in the market, adding expertise in gaming along with innovation, technology and social.
Soap Creative and Soap Mobile Games Studio (SMG), comprising of around 50 staff in total, will become a company within Isobar, Dentsu Aegis Network’s global digital marketing agency. They will be referred to as “Soap – Linked by Isobar”.
Soap Creative founders Ashley Ringrose and Bradley Eldridge will remain with the business and will report to Konrad Spilva, Isobar managing director, Australia and New Zealand, as well as working with the other 25 agency brands within Dentsu Aegis Network locally.
Luke Littlefield, CEO of Dentsu Aegis Network Australia & New Zealand, said: “We’re delighted to welcome the Soap team to our Group. The acquisition supports our strategic development, adding scale and size to our digital capabilities and allowing us to further diversify our offering in the digital creative space for our clients.
“Culturally, Soap is a great fit for us. I look forward to bringing new thinking and expertise to our network and providing Soap and its clients with access to our global resources, skills and knowledge.”
Konrad Spilva, managing director of Isobar in Australia & New Zealand, said: “There are fantastic synergies between the work that Soap does and the capabilities that we have within Isobar. I’ve great respect and admiration for the Soap team and look forward to working closely with them moving forward.”
Ashley Ringrose said the decision to join Dentsu Aegis Network over other global groups was driven by several factors.
“After almost 13 years, we were looking at ways we could further continue to evolve and improve our offer for clients. We wanted to join people who had the same entrepreneurial spirit and focus on innovation as us. Dentsu Aegis Network’s various agency businesses, and the opportunity to work closely together with them, was also instrumental in the decision. I can’t wait to see this partnership roll out in 2015 and beyond,” said Mr Ringrose.
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour. Accordingly, CMOs’ responsibilities are shifting, and around three quarters are now responsible for contributing to business growth (76 per cent) and data and technology (74 per cent). This is according to the latest Capgemini Research […]
TikTok says that it has officially reached more than one billion global users. In a blog post on its Australian newsroom, the video app said, “our global community is remarkable in its ability to reach millions of people, across generations. From music, food, beauty and fashion to art, causes, and everything in between, culture truly […]
Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator. The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]
Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]