DEC PR Drives Off With McLaren’s Comms Account

DEC PR Drives Off With McLaren’s Comms Account

McLaren Automotive, the British manufacturer of luxury, high-performance sports cars and super cars has appointed full service public relations agency DEC PR as its strategic communications partner in Australia and New Zealand, following a competitive pitch process.   

DEC PR will lead an ongoing programme of engagement activities spanning media, events, affinity networks and activations. McLaren has simultaneously appointed The Ross Partnership (TRP) as its marketing and creative partner, and both agencies will collaborate on building a growing awareness for the brand and the range of high-performance sports cars. 

Since arriving in the local market in 2011, McLaren has expanded with retail partners in Sydney, Melbourne, the Gold Coast, and Auckland, New Zealand. The marque now offers two product tiers locally including the Super Series (including the McLaren 650S and 675LT) and the Sports Series (including the 570S, 540C, and all-new 570GT). 

“At McLaren Automotive, we are continuing to build a world-class range of sports cars and super cars and a bespoke ownership experience that is second to none. We have invested £1,000,000,000 in the development of no less than 15 all-new cars over the next six years and we are on track for a very exciting future,” said Geoff Tink, Asia Pacific marketing and PR manager for McLaren. 

“As we look to further grow our business in Australia and New Zealand, DEC PR clearly demonstrated an understanding and vision for our brand and the capability and experience needed to support us in achieving our ambition.” 

Michael Henderson, DEC PR’s CEO said, “McLaren is redefining the sports car market, offering a powerful combination of technology, design, luxury, innovation and exclusivity. It’s no wonder Top Gear recently named McLaren as its ‘Manufacturer of the Year’.

“We’re no stranger to the McLaren brand, having helped to develop the brand in Australia over the past four years through a range of public relations and engagement activities funded locally by its retail partner Trivett Bespoke.

“We now proudly enter into a direct partnership with McLaren as the company embarks on its next phase of growth, including the opening of new showrooms in Melbourne and the Gold Coast, and introduction of new models.”  




Please login with linkedin to comment

mclaren automotive the washington post

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]