Sydney independent, DDI, has announced two senior appointments following a year of strong growth.
Angie Laxton, a highly experienced planner, has been promoted to lead strategist at DDI. Laxton joined DDI eighteen months ago as strategist and during that time has proven to be invaluable in helping clients discover that mysterious point where creativity and business reality meet, and the wonderful things that can happen when they do.
Originally a suit who moved into strategy, Angie has spent over 15 years at agencies like BWM, Clemenger BBDO, JWT and Leo Burnett working on brands including Diageo, Kellogg’s and Adidas, and has also experienced life on the other side of the fence at Blackmores.
In her new position Laxton will head up the strategy team at DDI working directly with Caroline McLaughlin (managing director) and Chris D’Arbon (creative director).
“Angie has a way of seeing what no one else can see and making it seem so simple. That incisiveness is the gift of a truly great planner, and we’re delighted to have her inimitable firepower at the helm of our Strategy team here at DDI,” McLaughlin said.
“It’s easy to over complicate strategy and underestimate intuition. DDI is a place where solid thinking can lead anywhere without being inhibited or overburdened,” Laxton added.
In a further move at the agency, Stephanie Levy has joined as Client Partner. Stephanie started her career in Sydney at Nielsen working in the grocery retail team helping clients understand their customer’s behaviour. In 2005 she moved to London and joined customer experience firm, dunnhumby (the team in charge of the Tesco Clubcard). In 2008, a move to Abu Dhabi saw her work in a multitude of roles including Manager of Loyalty Operations at Etihad Airways, Research & Planning Manager at Edelman and Account Director at Place Communications, a boutique communications and PR firm within the property sector.
After moving back to her hometown of Sydney in 2016, Levy commenced working at DDI.
On her appointment, McLaughlin said, “We knew the minute we met Steph that she would be a great addition to our collective. She is one of those infectious people whose energy everyone wants to be around. Equally, she’s a consummate professional with global experience that’s a little outside the box for an ad agency including PR, Research and a client-side role – exactly the richness we love here at DDI.”
Levy added, “I’ve been lucky enough to be exposed to great clients while working alongside an amazing team. The people at DDI, regardless of role, are all gurus in their field and passionate to boot. I can’t wait to learn and grow here.”
It appears Australians weren’t all that interested in the 2020 ARIA Awards, with just 287,000 metro viewers tuning in to watch the Awards on Channel Nine, according to OzTAM data. Tame Impala took out Album Of The Year with The Slow Rush, while Song of the Year went to 5 Seconds Of Summer’s ‘Teeth’. ABC’s Gruen was […]
It’s been a tough year for a lot of us. But rather than reminding everyone of the hardships 2020 has brought, tech giant Apple has decided to spread the joy of Christmas in its latest holiday spot. The ad features an initially gloomy Tierra Whack (American rapper, singer and songwriter) coming home from what appears […]
Frontier Advertising has rebranded to Frontier Media, complete with a fresh new look, and expanded its core team to accomodate some big clients wins. Frontier Media was acquired by Australian-owned, independent agency group VMG (Venetian Media Group) in early 2020. The rebrand is seen as an important step in VMG’s growth strategy and core services […]
As one of Australia’s best-known charities, the Starlight Children’s Foundation has a reputation for providing much-needed support and happiness. Starlight brings a little more brightness into the lives of seriously ill children and their families, so they can forget about their illness for a while and reconnect with the joy of being a child. Of […]
With this year’s Black Friday sales now just days away, Kristen Cornale, Co-founder and Strategic Director at UnDigital, gives her advice on how to get the most from your Black Friday sale. It’s no secret that online shopping has become more and more prominent over the last few years. With the introduction of Click Frenzy […]
Independent media agency Paykel Media has announced the appointment of Dan Hojnik to the new role of head of strategy and planning. Hojnik will start at Paykel Media on 4 January. Based in Melbourne, he will report to Sarah Keith, who joined Paykel Media as national managing director in early November, based in Sydney. Hojnikwas […]
According to the latest global media agency study New Business Barometer for Q1-Q3 2020 published by COMvergence, Wavemaker came out as the top global media agency in new business results with total new business value of $US1.1 billion (including $US370M of retentions) during the first nine months of 2020. This is largely due to strong […]
Mark Carter (main photo) is an international keynote speaker, trainer and coach. He has over 20 years’ experience as a global learning and development professional and author of the book Add Value. In this guest post, Carter offers easy tips to adding a value proposition to your customer service… Adding value via service is a […]
Melbourne-based, boutique activations and brand experience company, ACTIV Brand Management, has secured a new partnership with Nine The Block, which saw them deliver a series of sensory brand experiences to support the show’s sponsorship engagement and virtual events calendar. In response to the changing events landscape, the team at ACTIV recently launched Brand Box, a […]
World-leading conversational AI agency VERSA has announced its expansion into India, capitalising on demand for specialised conversational strategy and design in a market with a population of more than 1.3 billion people, and an installed base of nearly a billion mobile phones. VERSA India will be a 50/50 joint venture between VERSA (Headquartered in Melbourne, […]
Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival. Alive Events have pioneered the virtual space for […]
Integrated B2B marketing agency Thinksmart Marketing (TSM) has managed to execute a campaign from 3,000ft up in a hot air balloon. NICE inContact, approached TSM earlier this year to build preference, drive demand and generate strong leads for the brand across ANZ, with a campaign focusing on showcasing the capabilities and agility of its global-leading […]
Global attribution and marketing analytics company AppsFlyer has expanded into Australia and New Zealand, with the official opening of its first office in Sydney. It marks the opening of the company’s 19th office worldwide, with AppsFlyer hoping to “support the region’s rapidly growing local app economy”. The company said it plans capitalise on ANZ’s mobile […]
Brand experience and innovation company Akcelo has been appointed by equity crowdfunding platform VentureCrowd to lead its marketing transformation plans. Akcelo will drive VentureCrowd’s customer strategy, acquisition and nurturing programs as part of the transformation program, including the Salesforce Marketing Cloud integration to its business ecosystem. VentureCrowd is a digital investment platform which gives investors […]
Public Relations agency The PR Hub is expanding its team, announcing the hire of two senior account managers, Olivia Jarman and Trudy Scott. The hires will support growth in the business with the agency experiencing an increase in demand for B2B and B2C communications and personal branding services across a broad range of technology driven […]