DDB Group Melbourne has appointed internationally renowned brand strategist Karen Dwyer as chief strategy officer.
Dwyer’s appointment rounds out the agency’s new leadership team, following the appointments of Group MD Kate Sterling and ECD Stuart Turner last year.
Dwyer joins the Group after several years in NYC, where she most recently consulted in-house with brands, private equity and agencies; for clients such as Etihad Airways, Macy’s, and HP. Prior to that she held senior strategy positions at BBDO and R/GA NY, leading brand and digital transformation projects for Visa, Victoria’s Secret and Tiffany & Co.
“Karen is a brilliant fit for us. Her background in some of the world’s leading brand and digital agencies is quite unique,” DDB Group Melbourne MD Kate Sterling said.
Dwyer will lead a group of brand, experience, content, social, data and CRM strategists across DDB, Track and Mango, centralising the strategic offering and bringing these disciplines together to collaborate on projects.
Dwyer said her passion lies in helping brands define their purpose and bringing this to life through the development of ideas, behaviours and experiences that add value to people’s lives.
DDB Group Australia CEO Andrew Little said that the Melbourne Group is prepped for further growth this year following last year’s transformation of its businesses.