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Reading: David Jones Appoints UM Thrive Melbourne As Its Media Agency
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B&T > Media > David Jones Appoints UM Thrive Melbourne As Its Media Agency
Media

David Jones Appoints UM Thrive Melbourne As Its Media Agency

Staff Writers
Published on: 15th October 2019 at 8:43 AM
Staff Writers
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David Jones has appointed UM Thrive as its lead media partner after a series of competitive presentations.

UM Thrive is a bespoke division of UM in Melbourne.

This appointment comes as David Jones moves to implement its future-growth strategies, attracting new customers and elevating customer experiences both in-store and online.

UM Thrive will be working in conjunction with David Jones marketing to help evolve and accelerate the retailer’s media innovation, effectiveness and customer engagement.

UM Australia CEO Fiona Johnston said: “We are so excited to have won the David Jones media partnership. We share strong, common values and a proud ambition for the future to help DJs simplify our complex media landscape to help create the best consumer conversations.

“I am incredibly proud of the brilliant humans in Melbourne who I know are equally proud to represent such an iconic brand.”

David Jones GM marketing Georgia Hack said: “David Jones is excited to be working with UM Thrive Melbourne. UM will bring us a high-quality of media counsel and implementation that will allow us to inspire and reach our customers in new and innovative ways.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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