Born Legal, a new specialist legal consultancy focused on advertising and marketing compliance, has launched to assist brands, agencies and marketing teams navigate Australia’s complex advertising and marketing regulations with confidence.
Founded by David Born and experienced promotions lawyer Emma Tiberi, Born Legal aims to address a critical pain point for marketers: the time consuming, costly and often confusing process of ensuring advertising and marketing campaigns comply with regulatory framework.
“Every marketer knows the frustration of having a brilliant campaign idea delayed or derailed by legal compliance issues,” said Born. “With trade promotions regulations in particular varying across every Australian State and Territory, brands need expert guidance they can trust. That’s exactly what Born Legal delivers.”
Tiberi brings expertise in advertising and marketing law to the partnership, having advised on promotional campaigns across major consumer brands such as L’Oréal, Lion and Nike. Her technical and commercial knowledge combined with Born’s industry network through Born Licensing creates a unique offering in the Australian market.
“We understand the importance of looking at each campaign with not only a legal focus but a strong commercial lens” said Tiberi. “Our mission is to make compliance straightforward, fast, and pragmatic– so campaigns can launch with confidence, not legal anxiety.”
Born Legal offers end-to-end support for advertising and marketing campaigns and a wide range of commercial matters including:
Consumer law compliance advice; advertising review across a wide variety of industry codes; end-to-end trade promotions support; preparation and review of commercial agreements; risk assessment and strategic advice, among other services.
A key focus will be trade promotions, which must comply with different legislation in each state and territory in Australia, with permit requirements varying based on factors including prize value, promotion type, and location. Recent amendments to competition and consumer laws have also dramatically increased penalties, making expert legal guidance more critical than ever.
“The regulatory landscape is complex, but compliance doesn’t have to be complicated,” added Tiberi. “We translate legal requirements into practical, actionable advice that keeps campaigns moving forward.”
Born Legal launched with immediate capacity to support brands and agencies of all sizes, from consumer goods companies to retail brands, entertainment properties and digital platforms running social media promotions.
The company operates alongside David Born’s business — Born Licensing — leveraging strong industry relationships while maintaining a focus on advertising and marketing compliance and commercial law.
