Dave’s Meat Pie Review Makes Global Headlines In New ALDI Spot Via BMF

Dave’s Meat Pie Review Makes Global Headlines In New ALDI Spot Via BMF
SHARE
THIS



As part of its ‘Good Different’ brand platform, ALDI has launched a 30-second TV ad via BMF to tell Australians that – good or bad – their opinions matter.

The ad stars Dave – a man of few words and even fewer superlatives. When Dave says something is ‘not bad’, the world knows that it is in fact incredible.

Watch the ad below:

CREDITS

Creative agency: BMF

Executive creative director: Cam Blackley

Creative director: Alex Derwin

Associate creative director: Rosita Rawnsley-Mason

Art directors: Dantie Van der Merwe, Rosita Rawnsley-Mason and Nadia Ahmad

Copywriters: David Fraser, Tom Johnson and Millicent Malcolm

Designer: Matthew Hughes

Executive planning director: Christina Aventi

Head of planning: Hugh Munro

Managing director: Stephen McArdle

Group account director: Toby Hussey

Account director: Hayley Basham

Agency producer: Jenny Lee Archer

Production company: The Sweet Shop

Director: Steve Ayson

Producer: Cindy Kavanagh

Executive producers: Loren Bradley and Edward Pontifex

Managing partner: Wilf Sweetland

Post-production: Arc Edit (offline) and Alt VFX (grade/online)

Editor: Peter Sciberras

Photographer: Gavin Johns

Art buyer: Basir Salleh

Sound production: Rumble Studios

DOP: Germain McMicking

 

Please login with linkedin to comment

Good Different Samsung Thinktank Social

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]