As part of its ‘Good Different’ brand platform, ALDI has launched a 30-second TV ad via BMF to tell Australians that – good or bad – their opinions matter.
The ad stars Dave – a man of few words and even fewer superlatives. When Dave says something is ‘not bad’, the world knows that it is in fact incredible.
Watch the ad below:
CREDITS
Creative agency: BMF
Executive creative director: Cam Blackley
Creative director: Alex Derwin
Associate creative director: Rosita Rawnsley-Mason
Art directors: Dantie Van der Merwe, Rosita Rawnsley-Mason and Nadia Ahmad
Copywriters: David Fraser, Tom Johnson and Millicent Malcolm
Designer: Matthew Hughes
Executive planning director: Christina Aventi
Head of planning: Hugh Munro
Managing director: Stephen McArdle
Group account director: Toby Hussey
Account director: Hayley Basham
Agency producer: Jenny Lee Archer
Production company: The Sweet Shop
Director: Steve Ayson
Producer: Cindy Kavanagh
Executive producers: Loren Bradley and Edward Pontifex
Managing partner: Wilf Sweetland
Post-production: Arc Edit (offline) and Alt VFX (grade/online)
Editor: Peter Sciberras
Photographer: Gavin Johns
Art buyer: Basir Salleh
Sound production: Rumble Studios
DOP: Germain McMicking
