Dave’s Meat Pie Review Makes Global Headlines In New ALDI Spot Via BMF

Dave’s Meat Pie Review Makes Global Headlines In New ALDI Spot Via BMF

As part of its ‘Good Different’ brand platform, ALDI has launched a 30-second TV ad via BMF to tell Australians that – good or bad – their opinions matter.

The ad stars Dave – a man of few words and even fewer superlatives. When Dave says something is ‘not bad’, the world knows that it is in fact incredible.

Watch the ad below:


Creative agency: BMF

Executive creative director: Cam Blackley

Creative director: Alex Derwin

Associate creative director: Rosita Rawnsley-Mason

Art directors: Dantie Van der Merwe, Rosita Rawnsley-Mason and Nadia Ahmad

Copywriters: David Fraser, Tom Johnson and Millicent Malcolm

Designer: Matthew Hughes

Executive planning director: Christina Aventi

Head of planning: Hugh Munro

Managing director: Stephen McArdle

Group account director: Toby Hussey

Account director: Hayley Basham

Agency producer: Jenny Lee Archer

Production company: The Sweet Shop

Director: Steve Ayson

Producer: Cindy Kavanagh

Executive producers: Loren Bradley and Edward Pontifex

Managing partner: Wilf Sweetland

Post-production: Arc Edit (offline) and Alt VFX (grade/online)

Editor: Peter Sciberras

Photographer: Gavin Johns

Art buyer: Basir Salleh

Sound production: Rumble Studios

DOP: Germain McMicking

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