Datalicious Hires First General Manager, Operations For Global Growth

Datalicious Hires First General Manager, Operations For Global Growth
SHARE
THIS



Datalicious, the global big data analytics agency providing client-focused full-service marketing solutions and products, today announced two significant changes to its senior management team. The appointments reflect increasing demand from overseas and a shifting focus on global markets.

Simon Pereira has been appointed as the company’s general manager, Operations to help meet the needs of a growing global client base and manage Datalicious’ significant investment in product development, including the SuperTag tag management platform and the OptimaHub media analytics platform.

Simon Pereira

Simon Pereira

Pereira joins Datalicious after almost four years with marketing analytics firm Avanser and five years in senior radio sales roles. Andrew Newell, Datalicious’ head of strategy, has been promoted to general manager, business development responsible for driving client acquisition and building stronger strategic partnerships with customers.

Andrew Newell

Andrew Newell

The new roles give founder and CEO Christian Bartens the freedom to focus on satisfying the increased international demand for Datalicious’ premium analytics and attribution expertise.

Christian Bartens

Christian Bartens

The changes reflect growing demand for data-driven services for agencies and brands seeking to understand the effectiveness of their marketing dollars when faced with a growing array of marketing channels. The recent Econsultancy analysis, ‘The 2016 Media Budgets Report’, commissioned by Datalicious, showed that only a third of marketers used attribution to measure marketing effectiveness and, of those, almost half were using first or last click analysis.

“Clearly, we are at the tipping point when it comes to adoption of data services,” said Bartens. “We are well placed to respond to this demand, given our existing reputation as experts in marketing attribution and analytics. It’s all about building on our strengths”.

The two new appointments are effective immediately.

Please login with linkedin to comment

ibm

Latest News

Stratosphere And AJF Team Up For NED Australian Whisky Campaign
  • Campaigns

Stratosphere And AJF Team Up For NED Australian Whisky Campaign

Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son
  • Campaigns

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son

To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]

The One Centre Launches Real Estate Agency Pello
  • Marketing

The One Centre Launches Real Estate Agency Pello

The One Centre, an ideas and innovation agency, has been engaged by real estate entrepreneur Stefon Bertram and a team of leading agents to create and launch Pello – Sydney s newest real estate agency. The One Centre is responsible for the formation of the brand and the creation of the full Pello brand experience. […]

Fiverr And Selina Join Forces To Help Young Workers Always On The Move
  • Marketing
  • Technology

Fiverr And Selina Join Forces To Help Young Workers Always On The Move

Online marketplace for freelance work, Fiverr International Ltd. (NYSE: FVRR), today announced a new partnership with Selina, one of the world’s largest experiential hospitality brands built to address the needs of millennial and Gen Z travellers. The purpose of the partnership is to provide Anywhere Workers (i.e. people who work remotely while travelling from at […]

Broadsheet And Glen Grant Whisky Join Forces For Melbourne Photography Exhibit
  • Campaigns
  • Media

Broadsheet And Glen Grant Whisky Join Forces For Melbourne Photography Exhibit

Broadsheet Media has partnered with Campari Group’s The Glen Grant Single Malt Whisky to bring a photography exhibition, Unhurried By Nature, to Melbournians this week. Unhurried by Nature is a collaboration between Broadsheet and The Glen Grant Single Malt Whisky, where four Australian photographers will present images that document nature in their unique styles. The […]

Shopper Impact Launches Bringing Synchronised Campaigns To OOH
  • Advertising

Shopper Impact Launches Bringing Synchronised Campaigns To OOH

Australian out-of-home business Shopper has launched Shopper Impact to deliver synchronised campaign creative across multiple screens in prominent shopping centre locations. Advertisers can now capitalise on side-by-side screens at shopping centre entry points and near escalators, where distraction from other signage and product offerings is at a minimum. With Shopper Impact, campaign creative can be […]

Modern payment technologies helping the retail industry unlock revenue
  • Opinion
  • Technology

Modern payment technologies helping the retail industry unlock revenue

In this opinion piece, Hayley Fisher (pictured), AUNZ country manager, Adyen describes some of the key ways the retail sector is driving sales despite global financial issues, including new payment technologies and methods. The rising cost of living might have Australians carefully tracking their spending and rethinking their lifestyle habits, but it’s yet to rear […]

Opinion

by B&T Magazine

B&T Magazine