Datalicious, the global big data analytics agency providing client-focused full-service marketing solutions and products, today announced two significant changes to its senior management team. The appointments reflect increasing demand from overseas and a shifting focus on global markets.
Simon Pereira has been appointed as the company’s general manager, Operations to help meet the needs of a growing global client base and manage Datalicious’ significant investment in product development, including the SuperTag tag management platform and the OptimaHub media analytics platform.
Pereira joins Datalicious after almost four years with marketing analytics firm Avanser and five years in senior radio sales roles. Andrew Newell, Datalicious’ head of strategy, has been promoted to general manager, business development responsible for driving client acquisition and building stronger strategic partnerships with customers.
The new roles give founder and CEO Christian Bartens the freedom to focus on satisfying the increased international demand for Datalicious’ premium analytics and attribution expertise.
The changes reflect growing demand for data-driven services for agencies and brands seeking to understand the effectiveness of their marketing dollars when faced with a growing array of marketing channels. The recent Econsultancy analysis, ‘The 2016 Media Budgets Report’, commissioned by Datalicious, showed that only a third of marketers used attribution to measure marketing effectiveness and, of those, almost half were using first or last click analysis.
“Clearly, we are at the tipping point when it comes to adoption of data services,” said Bartens. “We are well placed to respond to this demand, given our existing reputation as experts in marketing attribution and analytics. It’s all about building on our strengths”.