Danny Bass Appointed Chairman Of UnLtd
Danny Bass, previously CEO of IPG Mediabrands, has been appointed as the new Chairman for UnLtd, our industry’s social purpose organisation supporting young people at risk.
Kerry McCabe, the Founder and previous Chairman of UnLtd will continue to serve as an UnLtd Director and take on a more active role in other UnLtd projects, including the launch of the organisation’s first B2C offering.
Kerry McCabe commented: “We’re delighted to welcome Danny as our new Chair as we move to the next stage of UnLtd’s growth and expansion into new products and services. Danny has been an instrumental part of our Board for many years and we are looking forward to having him at the helm as we further increase the positive impact our industry generates for young Australian’s at risk. Danny has very strong strategic and leadership skills which will be invaluable as we chase our ambitious growth aspirations and give hope and belief to more precious young Australians in need.”
Bass has been a member of the UnLtd Board for over five years and will take on the role of Chairman from September 2020.
Danny Bass said: “I am honoured to be offered the opportunity to continue the incredible work Kerry and UnLtd have achieved over the past 15 years. UnLtd continually demonstrates the impact our industry can have as a positive force for good. None more so than what Chris and the team have delivered in 2020. Our plans for 2021 and beyond are significant and reflect how we will respond to the challenges and maximise the opportunities in front of us to continue our mission of supporting young Australians at risk.”
UnLtd was founded in 2005 by Kerry McCabe, CEO of AthletesVoice and The Roar, who saw an opportunity to harness the power and resources of our industry in addressing youth disadvantage. The start of UnLtd (then MAYDAY) saw media auction proceeds granted to youth charities in Australia and the bartering of advertising space for FMCG products to support a serious food shortage in Timor Leste which left many young people homeless. Since then, UnLtd has grown to almost $100m in social impact through programs that enable all who work in the industry to participate.
Chris Freel, CEO of UnLtd said: “UnLtd wouldn’t exist without Kerry’s vision, passion and determination to change the lives of hundreds of thousands of young people at risk. The way he has rallied the industry together for a common cause over the years and helped grow UnLtd into the organisation it is today is nothing short of incredible. It is his vision that has allowed our industry an opportunity to make a difference and given us all the power to help.”
Today, UnLtd works with over 200 corporate partners across the industry and supports 25 carefully selected charities that are helping to break the cycle of youth disadvantage.
Dominic Brook, Founder and CEO of Musicians Making a Difference (MMAD), one of UnLtd charity partners, said:
“MMAD wouldn’t exist as it does today without UnLtd and Kerry. We were lucky enough to be one of the first charity partners UnLtd took onboard and the support that Kerry, the UnLtd team and so many companies across the industry have given to us over the years has helped us grow and completely transform our organisation. Most importantly, it’s given us a chance to help thousands more young people who deserve an opportunity to be believed in and realise their potential, and none of that would be possible if it wasn’t for Kerry. We are forever grateful for Kerry and we can’t wait to be part of the next chapter for UnLtd with Danny.”
Please login with linkedin to comment
UNLTDLatest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.