Dalton Henshaw, founder of Bullfrog, has launched Rally, acquiring both Bullfrog and Character + Distinction to help build, scale and invest in businesses that stand the test of time.
Rally’s mission is to prove that creativity, discipline, and capital—when properly combined—create meaningful brands and exponential growth.
“We believe the next generation of outperforming businesses will be those that monetise cultural capital, build brand-driven moats, not performance-led funnels; and compound through creativity, data, intelligence and distinctive execution,” explained Henshaw.
To bring this thesis to life, Rally has acquired two foundational businesses that represent this operator, investor, and builder DNA:
Bullfrog, a growth company helping brands grow through proprietary intelligence to drive evidence-based growth decisions, and Character + Distinction, a strategic communications and PR advisory.
“Rally is built on the belief that creativity and capital aren’t opposites, they’re force multipliers. By operating as both investor and operator, we’re creating a platform where brand, data, and growth expertise compound together. Bullfrog and C+D each bring a distinct capability, but together they demonstrate what happens when discipline meets imagination. This is how businesses are built to last,” added Henshaw.
Kate Dinon, partner at Character + Distinction, co-founded the business in 2017 and is excited that this next phase with Rally will allow the company to focus on its strengths and continue to grow
and support their clients.
“C+D has always been about working with ambitious founders and teams to help them realise their ambitions. Rally gives us the platform and backing to scale our impact, while staying true to what makes us distinctive, which is our depth, integrity, and long-term partnership approach with our clients,” said Dinon.
Kim Anderson, newly appointed CEO of Bullfrog and former CMO at FIFA Women’s World Cup Australia added, “Bullfrog’s evolution into a modern growth company, powered by a progressive model that unites data, creativity and community, will be further accelerated through Rally’s support. Together, we are positioned to unlock category-defining, sustainable growth for our clients.”
For now, Rally will be focusing on building and scaling its two foundational businesses, C+D and Bullfrog, while selectively investing in emerging and distinctive businesses.
