Customer experience agency CX Lavender has announced the appointment of Michael Rummery to the role of business development director for Melbourne.
Rummery (pictured above) was previously account director of client services at global marketing and digital recruitment firm Aquent, and has held roles at a number of talent agents and recruitment firms with a focus on business intelligence, digital and data, and human-centred design.
In his new role at CX Lavender, Rummery is tasked with building new strategy-led relationships with clients in the Melbourne market and promoting the agency’s end-to-end CX service trilogy: data stewardship, CX creation and CX technologies.
Through its growth in service design and data, CX Lavender Melbourne has doubled in size over the past 12 months. Rummery will aim to demonstrate how Lavender’s complete CX service empowers clients to get their CX working right across their spectrum.
Rummery will also work closely with the senior leadership team to explore growth opportunities in the Victorian, South Australian and Tasmanian markets.
In addition, CX Lavender is currently recruiting a business development director for the Sydney office to continue to drive momentum.
CX Lavender chairman Will Lavender said: “We’re going through an exciting period of growth and change at the agency, and Michael’s new role is crucial in helping us build on the momentum and expand our footprint into South Australia and Tasmania.
“He is a smart thinker and coming from a non-agency background. He brings a fresh perspective to building strong relationships.”
Commenting on his appointment, Rummery said: “CX Lavender’s ‘data heart’ and mission to create experiences that know, serve and delight customers was what attracted me to the agency.
“Everyone here is committed to the customer and to helping their clients achieve differentiation and advantage in the CX space. I can’t wait to help more clients realise the true potential of their business.”
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]