Customer experience agency CX Lavender has announced the appointment of Michael Rummery to the role of business development director for Melbourne.
Rummery (pictured above) was previously account director of client services at global marketing and digital recruitment firm Aquent, and has held roles at a number of talent agents and recruitment firms with a focus on business intelligence, digital and data, and human-centred design.
In his new role at CX Lavender, Rummery is tasked with building new strategy-led relationships with clients in the Melbourne market and promoting the agency’s end-to-end CX service trilogy: data stewardship, CX creation and CX technologies.
Through its growth in service design and data, CX Lavender Melbourne has doubled in size over the past 12 months. Rummery will aim to demonstrate how Lavender’s complete CX service empowers clients to get their CX working right across their spectrum.
Rummery will also work closely with the senior leadership team to explore growth opportunities in the Victorian, South Australian and Tasmanian markets.
In addition, CX Lavender is currently recruiting a business development director for the Sydney office to continue to drive momentum.
CX Lavender chairman Will Lavender said: “We’re going through an exciting period of growth and change at the agency, and Michael’s new role is crucial in helping us build on the momentum and expand our footprint into South Australia and Tasmania.
“He is a smart thinker and coming from a non-agency background. He brings a fresh perspective to building strong relationships.”
Commenting on his appointment, Rummery said: “CX Lavender’s ‘data heart’ and mission to create experiences that know, serve and delight customers was what attracted me to the agency.
“Everyone here is committed to the customer and to helping their clients achieve differentiation and advantage in the CX space. I can’t wait to help more clients realise the true potential of their business.”
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]